Destination brand experience and visitor behavior: the mediating role of destination brand identification

Kumar, Vikas; Kaushik, Arun Kumar

doi:10.1080/10548408.2017.1401032

Cited by 88 publications

(81 citation statements)

References 54 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…The influence of these dimensions of attachment on loyalty also proves to be relevant, which agrees with (Chen and Phou, 2013;Mechinda et al, 2009;Prayag and Ryan, 2012;Tsai, 2012;Xu and Zhang, 2016;Yüksel et al, 2010), with destination dependence contributing 16.3 per cent to loyalty and destination identification 5.8 per cent. While the results confirm the impact of destination trust in destination loyalty, an insight in accordance with Kumar and Kaushik's (2017) study, trust in tourism service providers is not shown to have the expected value regarding its impact on loyalty. This last differs from the results obtained by Su et al (2014) and Su et al (2017).…”

Section: Resultssupporting

confidence: 70%

“…In particular, Su et al's (2014) and Su et al's (2017) studies found empirical support for the effects of tourists' trust in destination service providers on word of mouth but not on revisit intentions. And Kumar and Kaushik (2017) obtained empirical evidence for the relationship between destination trust and destination loyalty. The sixth hypothesis was based on these results:…”

Section: Theoretical Model and Research Hypothesesmentioning

confidence: 99%

See 1 more Smart Citation

Enhancing rural destinations’ loyalty through relationship quality

Alves

Cerro

Mogollón

2019

SJME

View full text Add to dashboard Cite

Purpose The literature on the factors generating loyalty towards tourism destinations has seldom focussed its attention on relationship marketing, which has left a gap in the understanding of destination loyalty. This paper aims to examine the influence of relationship quality on rural destination loyalty, approaching this through the variables of trust, attachment and satisfaction. Design/methodology/approach This study used a quantitative methodology based on an on line survey conducted in Spain. The sample consisted of 464 tourists who participate in rural tourism. The analysis of the proposed model was carried out based on the partial least squares method. Findings The results confirm that the model has a substantial to moderate explanatory capacity for overall satisfaction and loyalty, in which overall satisfaction acts as a mediator between the variables that make up relationship quality in reference to loyalty. Research limitations/implications The main limitations of this research arise from the scarcity of works which aim to understand relationship quality in tourism destinations. To broaden results, it should be applied in other tourism destinations, products, services and experiences. Practical implications Destination managers should give relationships a special role in their tourism development programmes in rural tourism contexts. Social implications Rural tourism destinations and companies are generally small-sized organisations that need managerial tools. These can benefit from developing sustainable relationships. Originality/value The significant role played by relationship quality regarding destination loyalty is studied in detail in this model.

show abstract

Section: Resultssupporting

confidence: 70%

Section: Theoretical Model and Research Hypothesesmentioning

confidence: 99%

Enhancing rural destinations’ loyalty through relationship quality

Alves

Cerro

Mogollón

2019

SJME

View full text Add to dashboard Cite

show abstract

“…Slow tourism offers behavioral experiences by encouraging tourists to connect with locals on a deeper level and providing chances for active participation in cultural activities. Although the DEB scale has been used in multiple studies [45][46][47], it has rarely been employed empirically in slow tourism-related destinations. Thus, based on DEB, the current study would utilize the multidimensional experience.…”

Section: Destination Brand Experiencementioning

confidence: 99%

Examining Structural Relationships among Brand Experience, Existential Authenticity, and Place Attachment in Slow Tourism Destinations

2020

View full text Add to dashboard Cite

Understanding how tourists’ brand experiences impact their existential authenticity, and the role of existential authenticity in the formation mechanism of place attachment to the destination, are key issues for the marketing of a destination. The current study examines the relationship between tourists’ experience, existential authenticity, and place attachment, and the indirect effect of existential authenticity on the relationship between destination brand experience and place attachment from the oriental perspective against the slow tourism background. A self-administered survey was conducted at Yaxi town, the first international slow city in China. A total of 398 samples were analyzed using a two-step approach of the structural equation model (SEM). The findings show that destination brand experience partially impacts existential authenticity, and both the intrapersonal and interpersonal authenticity (the sub-dimensions of existential authenticity) significantly influence place attachment. Additionally, affective and behavioral experience indirectly influence place attachment through existential authenticity. Based on the conclusions, theoretical and practical recommendations are considered.

show abstract

“…To be successful and to differentiate themselves from competitors, destination brands must transmit the promise of a memorable tourist experience clearly associated with that destination (Hudson & Ritchie, ). Studies, such as those by Barnes et al () and Kumar and Kaushik (), have examined the tourist's posttravel DBE based on tourists' sensorial, affective, intellectual, and behavioral responses to the destination brand and found a positive effect for DBE in terms of satisfaction, destination brand trust, destination brand identification, and intention to re‐visit.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

“…Given this concept's importance, the scant number of studies analyzing the antecedents and consequences of destination brands is surprising. To date, Barnes, Mattsson, and Sorensen () and Kumar and Kaushik () are the only authors to have assessed the tourist's destination brand experience (DBE) after the in situ visit.…”

Section: Introductionmentioning

confidence: 99%

The online destination brand experience: Development of a sensorial–cognitive–conative model

Jiménez‐Barreto

Rubio

Martínez

2018

Journal of Tourism Research

View full text Add to dashboard Cite

Online experiences preceding actual visits to tourist destinations have emerged as a relevant source of travel motivation. This study analyzes the online destination brand experiences resulting from user interactions with official websites on two competing destinations. The results support the expected mediator role for the online destination brand experiences between perceived website quality, user attitudes, and intention to visit and recommend the destination, as well as the directionality of the sensorial-to-cognitive experience. Significant differences are observed depending on the users' prior experience with the destination and their generational cohort (millennials vs. nonmillennials). Important implications for destination management are also discussed.KEYWORDS destination brand, intention to visit, official destination website, online brand experience, website quality

show abstract

Destination brand experience and visitor behavior: the mediating role of destination brand identification

Cited by 88 publications

References 54 publications

Enhancing rural destinations’ loyalty through relationship quality

Enhancing rural destinations’ loyalty through relationship quality

Examining Structural Relationships among Brand Experience, Existential Authenticity, and Place Attachment in Slow Tourism Destinations

The online destination brand experience: Development of a sensorial–cognitive–conative model

Contact Info

Product

Resources

About