Destination Image Differences Between First-Time and Repeat-Visit Tourists: The Malaysian Case

Mohamad, Mahadzirah; Ghani, Nur Izzati Ab

doi:10.3923/jas.2014.2476.2486

Cited by 2 publications

(2 citation statements)

References 8 publications

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“…But this result is not a consensus. For example, the study made by Mohamad & Ghani (2014) in Malaysia suggested that first-time visiting tourists are price-sensitive compared to repeat tourists. However, many studies show that the more the tourist repeats a tourist destination, higher the likelihood of the greater the possibility of it returning (Kozak & Rimmington, 2000;Badarneh & Mat Son, 2011).…”

Section: Introductionmentioning

confidence: 99%

Does the Repeat Tourist Spend More Than the First Time? A Contribution to the Literature

Tavares¹,

Иванов²,

Çobanoğlu³

2019

Hospitalidade

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There isn´t a consensus about the impact of a first time or a repeat tourist on local economy since that the findings of studies comparing the amount of money spent by the two categories of tourists are inconclusive. We interviewed 500 people who went to any tourist destination more than once through a virtual platform in Brazil. This article uses Principal Component Analysis to analyze this issue. The results identified four types of repeat tourists, who tend to spend less than first-time tourists, but who may influence people to visit the destination due to their high degree of satisfaction. A recommendation for future research would be to use the Confirmatory Factor Analysis (CFA) to confirm the measurement model after conducting Exploratory Factor Analysis (EFA).

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Section: Introductionmentioning

confidence: 99%

Does the Repeat Tourist Spend More Than the First Time? A Contribution to the Literature

Tavares¹,

Иванов²,

Çobanoğlu³

2019

Hospitalidade

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show abstract

“…The results in Table 1 also specified that destination image had a causal effect on destination loyalty for both groups of tourists as indicated by the significant p-values (0.001) for both groups of tourists. An earlier study by Mohamad and Ab Ghani [46] suggested that there were six underlying factors that measured first-visit tourists' destination image namely "safe and clean", "natural attractions", "tourists activities', "political stability", "beaches" and "price". Interestingly, this study proposed that only two factors which are identified as "safe and clean" and "natural attractions" had causal effects on destination loyalty among first-visit tourists.…”

Section: The Causal Effect Of Destination Image On Destination Loyaltymentioning

confidence: 99%

Comparing Destination Image and Loyalty between First-time and Repeat-visit Tourists

Mohamad

Ghani

2014

SHS Web of Conferences

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Abstract. The objective of this study was to investigate the difference between destination image and loyalty among first-time and repeat-visit tourists. The study was undertaken to examine aspects of underlying factors of destination image that influenced tourists' willingness to recommend Malaysia to their friends and relatives as well as spread positive word-of-mouth to others. In addition, it was to ascertain the relationship between destination image and loyalty among first-time and repeat-visit tourists. The data was collected at Kuala Lumpur International Airport at the departure hall using selfadministered questionnaires. 248 usable questionnaires were returned and analysed. The findings of the study revealed that both groups of tourists perceived Malaysia as providing a nature-based destination. The study also empirically proved that both first-time and repeat-visit tourists were willing to disseminate positive word-of-mouth and recommend Malaysia to their friends and relatives as a vacation destination to visit. However, there was a significant difference in destination loyalty between first-visit and repeat-visit tourists.

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Destination Image Differences Between First-Time and Repeat-Visit Tourists: The Malaysian Case

Cited by 2 publications

References 8 publications

Does the Repeat Tourist Spend More Than the First Time? A Contribution to the Literature

Does the Repeat Tourist Spend More Than the First Time? A Contribution to the Literature

Comparing Destination Image and Loyalty between First-time and Repeat-visit Tourists

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