Destination image during the COVID-19 pandemic and future travel behavior: The moderating role of past experience

Rasoolimanesh, S. Mostafa; Seyfi, Siamak; Rastegar, Raymond; Hall, C. Michael

doi:10.1016/j.jdmm.2021.100620

Cited by 187 publications

(164 citation statements)

References 98 publications

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“…Similarly, the proposed research framework has a weak predictive accuracy in explaining travel intention as the R 2 of travel intention is only at 0.06, which does not mean the framework is less valuable but suggests the necessity to explore other significant antecedents from both tourist and destination perspectives, such as trust, fear, past experience, crisis management, and health care system (Hassan & Soliman, 2021; Rasoolimanesh et al, 2021; Rastegar et al, 2021). All in all, travel decision making is a very complex process that is affected by socio‐economic factors, psychographic characteristics, and destination‐related factors (Jin et al, 2021).…”

Section: Discussionmentioning

confidence: 99%

To travel, or not to travel? The impacts of travel constraints and perceived travel risk on travel intention among Malaysian tourists amid the COVID‐19

Aziz

Long

2021

J of Consumer Behaviour

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The tourism and hospitality industry has been deeply disrupted by the COVID‐19 pandemic since its inception in December 2019. Many tourists are too anxious to travel. Thus, understanding how travel constraints and perceived travel risk influence travel intention is crucial for many destinations in their post‐crisis recovery. Drawing upon 357 Malaysian respondents, this study finds that structural constraints initiate tourists' negotiation process for travel decisions, which is inconsistent with the original Leisure Constraints Model. Nevertheless, it is reaffirmed that intrapersonal constraints remain the centrality of the negotiation process as they mediate the relationship between structural constraints, perceived travel risk and travel intention. These findings provide some theoretical contributions with regard to the Leisure Constraints Model and perceived travel risk in the context of the COVID‐19. Based on the theoretical contributions, this study also sheds light on tourism revival from a practical perspective. Tourism authorities, destination marketing organizations, and business operators are suggested to take measures to restore tourists' confidence toward travel by reducing structural constraints and mitigating tourists' risk perception in a cooperative manner.

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Section: Discussionmentioning

confidence: 99%

To travel, or not to travel? The impacts of travel constraints and perceived travel risk on travel intention among Malaysian tourists amid the COVID‐19

Aziz

Long

2021

J of Consumer Behaviour

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“…Acquiring information is the key link in developing an impression of a destination, and media is the key means of disseminating destination-related information [55]. Media-disseminated information has been shown to have a strong influence on destination image [55,56] and its total impact on travel intention to reach 19.9% [57].…”

Section: Plos Onementioning

confidence: 99%

“…Media response to crises can inspire the public to pay more attention to specific social risks, to develop a better understanding of risks, to interpret risk information in a calmer manner, and to participate in risk-related discussions, ultimately forming more reasonable perceptions and attitudes regarding risk [62]. All three of these media utilities do much to create a favorable destination image and stimulate travel intentions [36,56]. This study holds that media guidance does affect tourists' perceived risk and thus, indirectly, destination image and travel intention.…”

Section: Plos Onementioning

confidence: 99%

The mediation of perceived risk’s impact on destination image and travel intention: An empirical study of Chengdu, China during COVID-19

et al. 2022

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Perceived risk clearly impacts travel behavior, including destination selection and satisfaction, but it is unclear how or why its effect is only significant in certain cases. This is because existing studies have undervalued the mediating factors of risk aversion, government initiatives, and media influence as well as the multiple forms or dimensions of risk that can mask its direct effect. This study constructs a structural equation model of perceived risk’s impact on destination image and travel intention for a more nuanced model of the perceived risk mechanism in tourism, based on 413 e-questionnaires regarding travel to Chengdu, China during the COVID-19 pandemic, using the Bootstrap method to analyze suppressing effect. It finds that while perceived risk has a significant negative impact on destination image and travel intention, this is complexly mediated so as to appear insignificant. Furthermore, different mediating factors and dimensions of perceived risk operate differently according to their varied combinations in actual circumstances. This study is significant because it provides a theoretical interpretation of tourism risk, elucidates the mechanisms or paths by which perceived risk affects travel intention, and expands a framework for research on destination image and travel intention into the realms of psychology, political, and communication science. It additionally encourages people to pay greater attention to the negative impact of crises and focuses on the important role of internal and external responses in crisis management, which can help improve the effectiveness of crisis management and promote the sustainable development of the tourism industry.

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“…In this vein, this study revealed that branding a tourism destination as a place safe from COVID-19 could diminish the perceived threat, and lead to revenge travel behavior. Nevertheless, this is not surprising since the demand for pandemic tourism has been acknowledged to be strongly correlated with tourists' destinations' image and safety perceptions [99,100]. In addition, the feeling of safety is a substantial need that usually takes precedence over other needs, including social respect, a sense of belonging and love, and so on [59,60].…”

Section: Theoretical Implicationsmentioning

confidence: 99%

Sustainable or a Butterfly Effect in Global Tourism? Nexus of Pandemic Fatigue, COVID-19-Branded Destination Safety, Travel Stimulus Incentives, and Post-Pandemic Revenge Travel

et al. 2021

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Revenge travel has globally emerged as a dominant touristic behavior, signaling a rapid return of global tourism, but with a greater temptation for spending more and staying longer. Despite the expanding focus on global sustainable tourism, there is a lack of empirical evidence on the potential factors that build momentum for revenge travel. The aim of the present study was to develop and test a conceptualized model of revenge travel under the influence of pandemic fatigue, COVID-19-branded destination safety, and travel stimulus incentives. Drawing on the study data of international expats (N = 422) and using covariance-based structural equation modeling (CB-SEM), the findings provide new evidence that revenge travel is significantly and positively influenced by pandemic fatigue. Interestingly, the empirical findings also support two positive moderations, highlighting that COVID-19-branded destination safety (CBDS) and travel stimulus incentives (TI) can significantly increase the impact of pandemic fatigue (PF) on revenge travel (RT). Based on prominent theories (i.e., theory of planned behavior, protection motivation theory, and incentive theory of motivation) and newly developed scales (i.e., RT, CBDS, and TI), the study highlights the dynamics of revenge travel as it sets the stage for global tourism to rebound stronger than ever. The implications include new challenges and ways forward through revenge travel as a stepping stone for global sustainable tourism.

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Destination image during the COVID-19 pandemic and future travel behavior: The moderating role of past experience

Cited by 187 publications

References 98 publications

To travel, or not to travel? The impacts of travel constraints and perceived travel risk on travel intention among Malaysian tourists amid the COVID‐19

To travel, or not to travel? The impacts of travel constraints and perceived travel risk on travel intention among Malaysian tourists amid the COVID‐19

The mediation of perceived risk’s impact on destination image and travel intention: An empirical study of Chengdu, China during COVID-19

Sustainable or a Butterfly Effect in Global Tourism? Nexus of Pandemic Fatigue, COVID-19-Branded Destination Safety, Travel Stimulus Incentives, and Post-Pandemic Revenge Travel

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