Destination Image Impacts of Wuhan Post-pandemic on China’s Foreign Students’ Behavioural Intention

Abstract

Wuhan was discouraged over time as a tourist destination after the COVID-19 pandemic spread around the world. This unique and unexpected situation, particularly affected foreign students' behaviour, urging them to avoid the well-known Chinese tourist spot, notoriety recently tainted by the spread of the epidemic around the world. The objective of this research is to determine if there are any direct and indirect impacts of destination image on behavioural intention through attitude. Based on an online survey of 385 participants were analysed using path analysis through a nonprobability, convenience-sampling approach. Findings suggest that: (1) destination image is directly associated with attitude; (2) attitude is directly associated with behavioural intention; (3) destination image is directly associated with behavioural intention; (4) destination image is indirectly associated with behavioural intention through attitude. The outcome of this research will therefore a contribution to decisionmaking process managers of tourism destinations so that they can manage their business in the best possible way to accommodate the post-pandemic situation.

Líneas de investigación futura en turismo pospandemia. Un análisis de la literatura

“…Algunos estudios reflexionan sobre impactos más profundos y a largo plazo, por ejemplo, el distanciamiento social, los riesgos para la salud y las percepciones a futuro de los turistas, así como la toma de decisiones y el comportamiento de los turis-tas. Muchos documentos amplían sus debates al reflexionar sobre las consecuencias de los nuevos comportamientos de los turistas en términos de cómo los destinos turísticos deberían responder, específicamente, en términos de: (1) volver a desarrollar y reposicionar las imágenes de los destinos ( Jamin et al, 2020;Sanchez et al, 2021;Riestyaningrum et al, 2021) y (2) usar tecnologías para digitalizar las operaciones y las ofertas para proporcionar y monitorear un entorno seguro de la experiencia turística sin contacto (Wong et al, 2022;Sorooshian, 2021;Akhtar et al, 2021).…”

A study on cultural adaptation of Chinese Students in Indonesia

“…These three items tend to be related to the nature of students who are passive or negative in terms of communication with Indonesian. Combined with in-depth interviews, it found that only a small proportion of students with good language skills or more extroverted personalities took the initiative to communicate with Indonesian teachers or students after class, read information from electronic media, and participate in school organizations.Most international students have little awareness or understanding of the imortance of language and cultural strategies [28].…”