“…Later research has largely focused on organic and induced agents. As for organic agents, research has provided evidence of the impact of word‐of‐mouth (e.g., Govers, Go, & Kumar, ; Simpson & Siguaw, )—or more recently electronic word‐of‐mouth and blogs (e.g., Camprubí, Guia, & Comas, ; Filieri & McLeay, ; Jalilvand, Samiei, Dini, & Manzari, ; Ketter, ; Kim, Lee, Shin, & Yang, ; Kladou & Mavragani, ; Költringer & Dickinger, ; Stechenkova et al, 2015; Sun, Ryan, & Pan, ; Tham, Croy, & Mair, ; Tseng, Wu, Morrison, Zhang, & Chen, )—and destination experience (e.g., Lee, Lee, & Lee, ) on destination image. With reference to induced agents, research has looked at travel‐related website (e.g., Choi, Lehto, & Morrison, ; Stepchenkova & Zhan, ; Tang‐Taye & Standing, ) and travel agencies (e.g., Frías, Rodriguez, & Castaneda, ) and studied their influence on destination image.…”