Destination Image, Self-Congruity, and Travel Behavior: Toward an Integrative Model

Sirgy, M. Joseph; Su, Chenting

doi:10.1177/004728750003800402

Cited by 799 publications

(771 citation statements)

References 60 publications

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“…Specifically, studies investigate how self-image influences perceptions of destination image (Chon, 1992;Sirgy & Su, 2000), destination choice (Beerli et al, 2007), brand personality (Usakli & Baloglu, 2011) and travel intentions (Hung & Petrick, 2012). Further studies are needed on how self-concept influences perceptions of destination advertising, destination brand preferences and destination brand personality.…”

Section: Self-concept and Personalitymentioning

confidence: 99%

Consumer behaviour in tourism: Concepts, influences and opportunities

Cohen

Prayag

Moital

2013

Current Issues in Tourism

568

333

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Although consumer behaviour (CB) is one of the most researched areas in the field of tourism, few extensive reviews of the body of knowledge in this area exist. This review article examines what we argue are the key concepts, external influences and opportune research contexts in contemporary tourism CB research. Using a narrative review, we examine the CB literature published in three major tourism journals from 2000 to 2012. Of 519 articles identified and reviewed, 191 are included in this article. We examine the development of and scope for future research on nine key concepts, including decision-making, values, motivations, self-concept and personality, expectations, attitudes, perceptions, satisfaction, trust and loyalty. We then examine three important external influences on tourism behaviour, technology, Generation Y and the rise in concern over ethical consumption. Finally, we identify and discuss five research contexts that represent major areas for future scholarship: group and joint decision-making, under-researched segments, cross-cultural issues in emerging markets, emotions and consumer misbehaviour. Our examination of key research gaps is concluded by arguing that the hedonic and affective aspects of CB research in tourism must be brought to bear on the wider CB and marketing literature.Keywords: consumption; travel; behaviour; marketing; research agenda Introduction Consumer behaviour (CB) involves certain decisions, activities, ideas or experiences that satisfy consumer needs and wants (Solomon, 1996). It is 'concerned with all activities directly involved in obtaining, consuming and disposing of products and services, including the decision processes that precede and follow these actions' (Engel, Blackwell, & Miniard, 1995, p. 4). CB remains one of the most researched areas in the marketing and tourism fields, with the terms 'travel behaviour' or 'tourist behaviour' typically used to describe this area of inquiry. Few comprehensive reviews of the literature on CB concepts and models exist in the field of tourism. Exceptions include Moutinho (1993) who reviews the social and psychological influences on individual travel behaviour with the aim of developing a model of tourist behaviour and Dimanche and Havitz (1995) Tourism, 2014 Vol. 17, No. 10, 872 -909, http://dx.doi.org/10.1080/13683500.2013 four concepts (ego-involvement, loyalty and commitment, family decision-making and novelty-seeking) in an attempt to methodologically advance CB in tourism studies.A lack of comprehensive reviews is not only due to the extensive breadth of the topic area itself, but also because travel behaviour is generally considered as a continuous process that includes varied yet inter-correlated stages and concepts that cannot always be analysed separately (Mill & Morrison, 2002). Tourism researchers have reviewed individual concepts (e.g. Riley, Niininen, Szivas, & Willis, 2001, on loyalty), specific influences (e.g. Moutinho, 1993, on social influences on CB), and particular research contexts (e.g. Hong, Lee, L...

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Section: Self-concept and Personalitymentioning

confidence: 99%

Consumer behaviour in tourism: Concepts, influences and opportunities

Cohen

Prayag

Moital

2013

Current Issues in Tourism

568

333

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“…Studies of leisure traveler motivation identify self-esteem enhancement and social approval as factors in both the decision to travel and in selecting a destination (Sirgy & Su, 2000). Such motives may Medical Tourism Facilitator Websites 6 enhance the likelihood of a leisure traveler discussing his or her experiences.…”

Section: 1 Medical Tourism and Facilitatorsmentioning

confidence: 99%

Medical travel facilitator websites: An exploratory study of web page contents and services offered to the prospective medical tourist

Cormany

Baloğlu²

2011

Tourism Management

133

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The growing trend of traveling outside of one's country for medical services, commonly known as "medical tourism" is expected to continue to grow exponentially in the next ten years (Keckley, 2008). With multiple destinations from which to select, and available information representing this type of travel being of variable reliability, many prospective medical travelers turn to the use of a "medical tourism facilitator", who perform a variety of trip coordination responsibilities for the medical traveler. These medical tourism facilitators, themselves a new phenomenon to support travel to various global regions, may operate within the traveler's home country or the destination region. This study explores the services offered on medical tourism facilitators' websites to the prospective traveler. Through the application of correspondence analysis, it was discovered that differences in both website content and in services offered varied by the continent upon which the facilitator operated. With little yet known as to the motivations of a medical traveler in the selection of a specific destination, these discovered differences may be a first insight into regional differences that may play a role in such destination selection.

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“…A escolha destas marcas de smartphone se deu também pelo significado que cada uma pode trazer (M. W. Allen, 2006), sendo que a Marca X transmite uma imagem de apelo mais simbólico, ou seja, Valor considerado em um nível emocional (Sirgy & Su, 2000;Souza & Ehrenberg, 2013), e a Marca Y tem um apelo mais utilitário, referindo-se à uma avaliação racional da marca para satisfazer as necessidades funcionais como qualidade e confiabilidade (Mello, Leão, Souza, & Vieitez, 2008). Outros estudos, realizados por Ebrahim (2013), evidenciaram que a Marca X é percebida pelos participantes como uma marca mais simbólica e que traz prestígio e status ao consumidor, ao contrário da Marca Y, considerada mais popular e com apelo mais funcional.…”

Section: Método De Pesquisaunclassified

Papel Moderador da Marca e Mediação do Valor Percebido na Intenção de Recompra

et al. 2017

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Resumo O nível de preço, o valor percebido na troca relacional e o comprometimento podem impactar a intenção de recompra. Neste sentido, este estudo, a partir de uma revisão da literatura, identificou que a percepção do nível de preço, do valor e do comprometimento afetivo e normativo podem interferir na intenção de recompra. A partir destes pressupostos teóricos, esta pesquisa teve por objetivo, em um primeiro momento, analisar o impacto destes construtos sobre a intenção de recompra de smartphones de duas marcas; em um segundo momento, identificar a moderação da marca sobre as relações do modelo teórico apresentado; e, em um terceiro momento, identificar a mediação do valor percebido sobre a percepção do nível de preço e a intenção de recompra. Assim, a partir do estudo com 732 consumidores de smartphones, identificou-se que nove das dez hipóteses propostas foram confirmadas. Outra contribuição desta pesquisa se refere ao papel moderador da marca e o papel mediador do valor percebido sobre a intenção de recompra.

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Destination Image, Self-Congruity, and Travel Behavior: Toward an Integrative Model

Cited by 799 publications

References 60 publications

Consumer behaviour in tourism: Concepts, influences and opportunities

Consumer behaviour in tourism: Concepts, influences and opportunities

Medical travel facilitator websites: An exploratory study of web page contents and services offered to the prospective medical tourist

Papel Moderador da Marca e Mediação do Valor Percebido na Intenção de Recompra

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