Destination marketing and destination image

Birdir, Sevda Sahilli; Dalgıç, Ali; Birdir, Kemal

doi:10.4324/9781315101163-7

Cited by 6 publications

(4 citation statements)

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“…In addition, researchers have examined the DI, SQ, E-WOM, and loyalty in conjunction with both frameworks [15]. Further study reveals that TS [2,40], SQ [41], DI [2], and E-WOM [42] recommendations can all increase TL [43]. The relationship between the SQ, DI, tourist satisfaction, E-WOM, SM usage, and tourists' loyalty has yet to be examined empirically in the tourism literature.…”

Section: Theoretical Underpinning and Development Of Hypothesismentioning

confidence: 99%

“…Sustainability 2023, 15, x FOR PEER REVIEW 4 of 21 one's expectations, including prior experience, word-of-mouth recommendations from other consumers, and promotional materials [41]. Several studies have been conducted on SQ to investigate the elements that influence consumer happiness and loyalty [42]. SERVQUAL has usually been accepted as the standard for measuring SQ in several service sectors [41].…”

Section: Theoretical Underpinning and Development Of Hypothesismentioning

confidence: 99%

“…The E-WOM variable consists of five items adapted from the study of Aiken [62]. Black [42] used a three-item scale to assess social media usage.…”

Section: Measurement Instrumentmentioning

confidence: 99%

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Exploring the Pathways to Tourist Loyalty in Pakistani Tourism Industry: The Role of Destination Image, Service Quality, E-WOM, and Social Media

Rahman,

Farooq,

Haleem

et al. 2023

Sustainability

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Tourism plays a pivotal role in Pakistan’s economic landscape. Understanding the drivers of tourist loyalty is paramount for sustainable growth. This study delves into the factors influencing tourist loyalty within Pakistan’s tourism sector, examining the destination image, service quality, electronic word of mouth, and tourist satisfaction. Data sourced from a tourist survey at popular Pakistani destinations unveil significant relationships and mediation effects. The results underscore that a positive destination image and superior services directly impact tourist loyalty. Furthermore, electronic word of mouth and tourist satisfaction mediate these relationships, highlighting how positive perceptions and satisfaction bolster loyalty. Social media also exerts a moderating influence on the destination image, service quality, and tourist loyalty dynamics. These findings offer crucial insights for tourism stakeholders and destination marketers to refine strategies. By enhancing its destination image, delivering exceptional services, and leveraging social media, Pakistan can both attract and retain tourists, bolstering its tourism sector’s growth and prosperity. This study contributes to the existing literature and offers practical guidance for promoting tourism in developing nations like Pakistan.

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Section: Theoretical Underpinning and Development Of Hypothesismentioning

confidence: 99%

Section: Theoretical Underpinning and Development Of Hypothesismentioning

confidence: 99%

See 1 more Smart Citation

Exploring the Pathways to Tourist Loyalty in Pakistani Tourism Industry: The Role of Destination Image, Service Quality, E-WOM, and Social Media

Rahman,

Farooq,

Haleem

et al. 2023

Sustainability

View full text Add to dashboard Cite

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“…Although there exist numerous definitions of destination image, one of the most widely accepted [14,16] remains that by Crompton [43], who linked the concept to the "beliefs, ideas and impressions that a person has of a destination". Given the relatively abstract nature of definitions, destination image has been more commonly conceptualized using constructs and frameworks, with a considerable number of determinants of destination image identified in the literature [44]. Examples of this that were compiled [9] include the six dimensions of city image (presence, place, potential, pulse, people, and prerequisites) [45]; the four dimensions (urbanity and diversity, nature and recreation, job opportunities, and cost efficiency) [46]; and the four dimensions of destination image (infrastructure, attraction, value for money and enjoyment) [20].…”

Section: Destination Imagementioning

confidence: 99%

Friendly Locals and Clean Streets?—Evaluating Jakarta’s Destination Brand Image

et al. 2021

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Destination image and city branding are accumulating a growing body of knowledge in urban studies and tourism literature. Although several visitor destination image models have been proposed, the most prevalent in Asia remains the comprehensive destination image model. This is the first research to test the applicability of this model beyond the United States and with international (rather than domestic) visitors. Jakarta is chosen as the geographical test area for this study, which incorporates structural equation modeling on a data sample of international leisure visitors in Jakarta. The findings indicate that the destination image model could be generalized beyond the US and applied to Jakarta. This study finds that tourism policymakers in Jakarta should focus on promoting the friendliness of local residents and improving the city’s cleanliness, as these are the two most positive and negative perceptions. Overall, this study showed that a unique destination image—a largely under-researched topic in place branding—is a variable that should be considered when formulating the overall place image of city destinations around the world.

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