Destination marketing management as a tool moderating regional disparities: Case study of Slovakia

Maráková, Vanda; Kvasnová, Diana

doi:10.5817/cz.muni.p210-8587-2017-81

Cited by 1 publication

(2 citation statements)

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“…Destination management fulfils several functions. It sets goals, both short-and long-term, creates an appropriate organizational structure, manages the destination and connects many sub-interrelated activities, and finally collects, evaluates and compares information and creates interactions with local communities (Maráková, Kvasnová, 2017). Cooperation between interested parties in order to achieve the desired effect, especially in the area of planning, organizing and decision-making, is also emphasized by Šauer a kol.…”

Section: Tourism Destination Managementmentioning

confidence: 99%

“…Destination management is expected to ensure the sustainable development of the destination and oversee the quality of services offered. Sustainability in tourism was originally perceived primarily in connection with environmental protection, but today it is a synergy of monitoring economic results, environmental protection and social responsibility (Maráková, Kvasnová, 2017). Thus, to fulfil these aims, Modern destination management organizations apply the smart concept in destination management, which, according to UNWTO (2021), is based on five pillars -management, innovation, technology, accessibility, sustainability.…”

Section: Destination Management Approachmentioning

confidence: 99%

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Perception of tourist products by destination management with an emphasis on monitoring quality and sustainability

2023

QAS

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Fast development in tourism results in changes in the creation of tourism products. Tourism as a sector has been the one belonging o he most affected sectors in the recent period and many business entities in tourism had to close their operations. Strong players and allies, on the other hand, proceeded to reassess their strategies and create tourism products. Destination management organizations represented entities that created strong alliances in the region, stimulated the creation of new and re-evaluation (modification) of existing tourism products offered within Slovak destinations. The aim of the study, which was carried out on destination management organizations in Slovak destinations, was to find out how destination management organizations perceive quality and sustainability in the creation of products within tourist destinations in Slovakia. The main method of data collection was a questionnaire, in which the questions were designed using a Likert scale. The obtained data were evaluated for descriptive statistics and established hypotheses used the Wilcoxon and Mann-Whitney tests. The main findings include that destination management organizations perceive the quality of tourism products as essential and the demand an automatic part of tourism products. This finding also confirms the acceptance of the hypothesis, which proved the connection between the process of creating the quality of tourism products, which should be long-term, and the requirement for their sustainability. However, it is interesting to note that sustainability in tourism is not understood in the same way by business entities in tourism. This not only points to the importance of the presented study, but also gives it direction for the future.

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Section: Tourism Destination Managementmentioning

confidence: 99%

Section: Destination Management Approachmentioning

confidence: 99%