PurposeThis paper explores the role of Internet of things (IoT) enabling factors in adopting digital supply chain.Design/methodology/approachAnalytical hierarchy process (AHP) was used to rank performance measures and prioritise the enabling factors. Semi-structured interviews were conducted to validate and support key research findings from the AHP analysis.FindingsThe results show that level of customer demand is the most important indicator in adopting IoT while the level of product/process flexibility is the least important. System integration and IoT infrastructure are the top two enabling factors in increasing the level of process stability, supply chain connectivity, and product/process flexibility, respectively. Furthermore, the study suggests that the enabling factors for IoT adoption are directly connected with organisational resources/technological capabilities that support the resource-based view theory. This research identified interdependencies between IoT enabling factors and key performance measures for IoT adoption success in managing the digital supply chain.Practical implicationsSupply chain managers can use the empirical findings of this study to prioritise IoT adoption, based on the relative importance of enabling factors and performance measures. The research findings are focused on broader supply chain practices of large companies rather than a specific industry and SMEs. Hence, any industry-specific adoption factors and SMEs were not evident from this study.Originality/valueThis research study empirically established priorities of enabling factors for IoT adoption, along with inter-dependencies among enabling factors as a basis for developing guidelines for IoT adoption.