Determinan adopsi e-commerce dan dampaknya pada usaha mokro kecil dan menengah (UMKM)

Pangesti, Sinta Dwi; Adyaksana, Rahandhika Ivan

doi:10.36067/jbis.v3i2.100

Cited by 4 publications

(4 citation statements)

References 10 publications

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“…This suggests that any augmentation in the value of the external factor variable will result in a corresponding rise in the inclination towards embracing e-commerce by small and medium-sized enterprises (SMEs). The aforementioned finding is consistent with the studies conducted by [14], [27], [28], [29]. Meeting customer requests, such as facilitating convenient transactions through e-commerce, can also contribute to the development of small and medium-sized enterprises (SMEs) [29].…”

Section: 867supporting

confidence: 87%

Adoption Of E-Commerce In Small And Medium-Sized Enterprises In Bogor District

Nugroho Himawan,

Djuwaini,

Darmawan Putra

2024

International Journal of Science, Technology & Management

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In recent years, e-commerce has emerged as one of the most rapidly expanding commercial trends. This trend is propelled by the growing prevalence of internet access and the widespread adoption of smartphones in society. Small and medium-sized enterprises (SMEs) play a significant role in the Indonesian economy. The transformation of SMEs must continue to be strengthened through optimizing the use of digital technology so that it can attract benefits for marketing activities and product sales. digital marketing is the most chosen area to start. The challenge is that as many as 30.9% of SMEs still experience difficulties in digital adoption. The objective of this study is to examine the determinants that impact the implementation of electronic commerce by small and medium-sized enterprises in Bogor Regency. This study used an online survey methodology, with a sample size of 170 small and medium-sized enterprises (SMEs) located in Bogor Regency. Data processing was conducted utilizing spreadsheet apps and SmartPLS. The findings indicated that perceived utility, external influences, and attitude towards adopting e-commerce are influential and statistically significant factors in promoting e-commerce adoption. Regarding the perceived ease of use, the attitude towards adopting e-commerce is not influenced by technical readiness and organizational readiness. This research has several implications for small and medium-sized enterprises (SMEs), government entities, and e-commerce administrators. This research demonstrates the imperative for SMEs to enhance their knowledge and skills in utilizing e-commerce, while also enhancing their organizational governance and receptiveness to change, particularly at the top management level. The government requires consistency in offering support to small and medium enterprises (SMEs) in their use of e-commerce, including training, financial aid, and innovation.

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Section: 867supporting

confidence: 87%

Adoption Of E-Commerce In Small And Medium-Sized Enterprises In Bogor District

Nugroho Himawan,

Djuwaini,

Darmawan Putra

2024

International Journal of Science, Technology & Management

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“…Penelitian tersebut menyimpulkan kinerja UMKM sangat bergantung terhadap kemampuan mereka dalam menerima dan melakukan pembayaran secara digital berdampak signifikan pada kelangsungan bisnis yang dijalankan. UMKM yang mampu menerapkan teknologi ke dalam usahanya merupakan UMKM yang mampu bersaing di dunia bisnis (Pangesti & Adyaksana, 2021).…”

Section: Digital Payment Terhadap Kinerja Umkmunclassified

Pengaruh Literasi Keuangan, Digital Payment Dan Kemampuan Menyusun Laporan Keuangan Terhadap Kinerja Umkm

Zidni Husnia Fachrunnisa,

Nugraeni Putrie Windarti,

Ratna Purnama Sari

2024

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MSMEs can drive the country's economic growth, however, the performance of MSMEs has experienced a slowdown due to the Covid 19 pandemic. So, this research aims to find out what factors can encourage the performance of MSMEs. This research uses internal and external organizational factors that can influence MSME performance, such as financial literacy, digital payment, and the ability to prepare financial reports. The population of this research is MSMEs in Bantul Regency. The sampling method uses a purposive sampling technique with the criteria of MSMEs that have used digital payments and financial records. The samples that can be used are 108 MSMEs in Bantul Regency. Data collection was carried out using a questionnaire method which was distributed offline by visiting MSMEs and online using Google from. Data processing uses the SPSS Statistics 26.0 application. Data were analyzed using multiple linear regression analysis. The research results show that financial literacy and the use of digital payments have no effect on MSME performance, while the ability to prepare financial reports has a positive effect on MSME performance. High or low levels of financial literacy and the use of digital payments do not affect the performance of MSMEs. Meanwhile, the higher the ability to prepare financial reports, the higher the performance of MSMEs will be. MSMEs that prepare financial reports can evaluate their business performance.

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“…Tekanan Eksternal berpengaruh terhadap E-Commerce, ini sejalan dengan penelitian yang dilakukan oleh: (Maharani, 2017), (Latifah et al, 2020), dan (Pangesti & Adyaksana, 2021).…”

Section: Pengaruh Tekanan Eksternal Terhadap E-commerceunclassified

Literature Review E-Commerce: Profitabilitas, Tekanan Eksternal Dan Kemudahan Pengguna

Teresya,

Rizka Rahmah Nabiilah,

Safina Tunnajah

2022

JEMSI

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Penelitian ini menulis untuk mengetahui apa saja faktor-faktor yang mempengaruhi penggunaan media e-commerce. Dan pengaruhnya terhadap profitabilitas pada UMKM. Model kedua menggunakan variabel independen penggunaan e-commerce dan variabel depend yang digunakan adalah profitabilitas. Penelitian ini menyimpulkan bahwa semakin tinggi faktor-faktor yang mempengaruhi penggunaan e-commerce maka semakin mampu dalam meningkatkan profitabilitas pada UMKM baik secara langsung maupun tidak langsung. Media E-Commerce adalah sarana atau tempat aktivitas penyebaran, penjualan, pembelian, pemasaran produk, dengan memanfaatkan jaringan telekomunikasi seperti internet dan jaringan komputer. Di era globalisasi ini jual beli dengan menggunakan media e-commerce bukanlah hal yang baru, karena telah banyak masyarakat yang menggunakan fasilitas dari media ini untuk membantu mereka dalam melakukan aktivitas jual beli.

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Determinan adopsi e-commerce dan dampaknya pada usaha mokro kecil dan menengah (UMKM)

Cited by 4 publications

References 10 publications

Adoption Of E-Commerce In Small And Medium-Sized Enterprises In Bogor District

Adoption Of E-Commerce In Small And Medium-Sized Enterprises In Bogor District

Pengaruh Literasi Keuangan, Digital Payment Dan Kemampuan Menyusun Laporan Keuangan Terhadap Kinerja Umkm

Literature Review E-Commerce: Profitabilitas, Tekanan Eksternal Dan Kemudahan Pengguna

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