Determinan Viral Marketing pada Top Brand Online Shop di Indonesia

Abstract

The existence of the internet starts to shifting the purchase as a conventional to online. One of marketing strategies used by online store is viral marketing.The purpose of this study is to find determinant that forms viral marketing based on perceived customers in top brand online store such as lazada.com, olx.com, tokopedia.com, zalora.com, blibli.com, and bhinneka.com. The Research methodology used is the quantitative method with descriptive analysis using factor analysis by a population as 3.271.147 people and the number of sample uses Slovin formulas with confidency level at 95 % obtained as 400 respondents. Based on the result of research, there are twelve factors formed a new factor called viral marketing online store. Based on its priority, those dimensions of viral marketing online store can be sorted as follows: customer recommendation, newsletter, linking strategies, communities, free offer, sweepstakes, list of prospective buyers, chatrooms, reference list, product texts, affiliate programs, dan search engine.

The Development of Innovative CRM E-Commerce: The Case of Blibli.Com

“…It ranges from master credit cards and visa, Klik BCA, and transfers to BCA and Bank Mandiri accounts. At Blibli.com, customers can also pay with installment facility with 0%; (c) full-service customer center, all questions, feedback, and suggestions will be served professionally and dedicated by the customer service center (Wang et al, 2017;Wardhana, 2016).…”

“…The award was expected to encourage Blibli.com to make online shopping as the main destination of the Indonesians to get products of a smart and dynamic modern lifestyle. Therefore, CRM must be properly understood as it can providee marketing strategy in establishing long-term customer relationships and profitability (Wardhana, 2016) In Figure 1, it shows the website owned by Blibli. com which already has the convenience for customers to shop online.…”

The Role of Big Data and Cloud Computing for Technology Based Business

“…The site began back in 2003 as TokoBagus. Online stores are required to develop various strategies to survive in online stores industry due to increasing competition [17].In 2014, it changed its name to OLX Indonesia, and later it merged with competitor Berniaga [10]. And now, OLX is the largest online classifieds "iklan baris" site in Indonesia.…”

Pengaruh Kualitas Website Terhadap Proses Keputusan Pembelian Pada Konsumen Flashy Shop

“…Yang mana dikemukankan oleh Furkonudin et al (2016) serta dalam Wardhana (2016), dinyatakan bahwa kualitas dari sebuah website berdasarkan instrumentinstrument seperti usability, information quality, service interaction dan overall. Kesemuanya adalah pengukuran kepuasan konsumen terhadap kualitas wbsite.…”