Technology continues to develop rapidly and creates an impact on the economic field. SMEs are increasing at a rapid pace because of the spread and increase in the number of prospective consumers who are influenced by promotion in marketing. With this online marketing strategy, one can find SMEs are able to sell their products. This study aims to identify the influence of information technology with Capture, Processing, Result, Save, Retrieve, and Transmission indicators on the economic development of SMEs in Indonesia. This sequential explanatory mixture method uses two stages of data collection, namely quantitative and qualitative approaches. Quantitative data was collected through surveys with 127 respondents who are SMEs entrepreneurs. The qualitative data was gathered by interviewing 30 informants who have SMEs in the fields of food and beverage, fashion, and handicraft. The results of this study indicate that there is a dimension of information technology that affects the economy of SMEs in conducting sales activities. The impact is seen in the positive results of indicators of Capture, Processing, Result, Save, Retrieve, and Transmission. Then, descriptive results show that with r values capturing (0,78), processing (0,77), result (0,79), save (0,78), retrieve (0,80), and transmission (0,80).
Contribution/Originality:This research is one of the few studies that have investigated the influence of information technology on the development of SMEs in Indonesia when viewed from the capture, processing, result, save, retrieve, and transmission indicators.
INTRODUCTIONOne of the competitiveness of SMEs is the use of Information Technology and improve business transformation, accuracy, and efficiency of information exchange (Acire, 2015). Besides, the use of information technology with Capture, Processing, Result, Save, Retrieve, and Transmission indicators can also expand marketing networks and grow market share. Increasing the competitiveness of SMEs is very necessary, and in order to survive and compete in the global trade arena (Subrahmanya, 2014) SMEs need to make use of Information Technology applications as they trigger business in different styles in Indonesia (Raharjo, 2019). In the era of increasingly advanced global economy today, it will lead to very fierce business competition. This will encourage companies to increase productivity in the fields of production, marketing, and corporate strategy (Loroun, Ming, & Ali, 2018). The global competition, which is realized through free market, has also encouraged ASEAN countries to