Determinants and Mechanisms of Tourists’ Environmentally Responsible Behavior: Applying and Extending the Value-Identity-Personal Norm Model in China

Xu, Yongxun; Wei, Xuechao; Chen, Shih‐Chih

doi:10.3390/su11133711

Cited by 24 publications

(17 citation statements)

References 63 publications

(106 reference statements)

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“…Most of the participants were middle income earners (78.1% had a monthly income between 2,001 and 8,000 RMB). The profiles are similar to that of the sample in the study by Xu et al (2019).…”

Section: Resultssupporting

confidence: 75%

The moderation of gender in the effects of Chinese traditionality and patriotism on Chinese domestic travel intention

Shen

2022

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Purpose The purpose of this paper is to incorporate Chinese traditionality (CT) and patriotism (PAT) within the theory of reasoned action (TRA). It tests the moderating effect of gender with the aim to provide a deeper understanding of why Chinese tourists choose to take domestic travels. Design/methodology/approach Data is collected from 370 Chinese tourists. Convenience sampling is used. Structural equation modelling is used to test the proposed hypotheses. Findings The results of this paper show that PAT is positively related to tourists’ attitudes (ATs) and Chinese domestic travel intention (CTI). Moreover, CT is found to influence PAT, ATs and subjective norms (SNs) directly, as well as CTI indirectly. However, the positive relationship between PAT and SNs is not supported. Additionally, the influence of PAT on CTI for females is significantly higher than that for males. Research limitations/implications The current paper adopts convenience sampling; data is collected using an online questionnaire which may cause sample bias and even reduce the reliability of the data. Future studies may adopt quota sampling based on the population of each province to gain more reliable data. Further research can consider including more constructs to better understand why Chinese people choose to travel domestically. Originality/value This paper is one of the first attempts to include PAT and CT within the TRA and contributes to the pool of literature on the TRA. It provides a comprehensive understanding of CTI. Second, PAT and CT are linked to the TRA, which expands the application of PAT and CT to the context of hospitality and tourism. Finally, the moderating role of gender contributes to the knowledge regarding the moderating effect between their respective relationships.

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Section: Resultssupporting

confidence: 75%

The moderation of gender in the effects of Chinese traditionality and patriotism on Chinese domestic travel intention

Shen

2022

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“…So far, research on the environmental impact of human behavior has mainly focused on studying the importance of pro-environmental behaviors as a way of mitigating this impact, on reducing environmentally harmful actions, and on how these pro-environmental behaviors are related to attitudes, beliefs, value orientations, or identity profiles. A possible future line of research based on our results could be linked to recent evidence on the Values-Identity-Personal Norm model -VIP- [59,60], as well as the integration of the VIP model and the Theory of Planned Behavior [61]. Along these lines, and based on our results, it would be feasible to further investigate the link between environmental self-identity and consumer identities, and how these variables could contribute explanatory power in the VIP model when trying to predict frugal consumption behavior.…”

Section: Discussionmentioning

confidence: 68%

The Influence of Environmental Self-Identity on the Relationship between Consumer Identities and Frugal Behavior

et al. 2021

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The need to reduce consumption is evident, and a way of achieving this is through austerity and frugal practices. The aim of this research was to advance the understanding of frugal behavior and its relation to consumer identities, and to analyze any possible mediating effects of environmental self-identity. In Study 1 (n = 492), the factor structure of the consumer identities scale was tested and three distinct identities were defined: moral, wasteful, and thrifty consumer identities. In Study 2 (n = 500), the influence of consumer identities on frugal behavior was studied and the possible mediating effect of environmental self-identity was analyzed. Environmental self-identity completely mediated the relationship between moral identity and frugal behavior and partially mediated the relationships of both wasteful and thrifty identities with frugal behavior. The model was able to predict 27.6% of the variance of environmental self-identity and 47.9% of the variance of frugal behavior, with a strong influence by the thrifty consumer identity. This emphasizes the economic dimension of frugal consumption patterns and the importance of considering how people view themselves, both as individuals and as consumers, in order to more effectively engage and maintain long-term sustainable frugal actions.

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“…These moral obligations in turn guide people's pro-environmental behavior (Ruepert et al, 2016;van der Werff and Steg, 2016; Figure 1). The full chain of relationships between biospheric values, environmental self-identity and personal norms has been demonstrated for pro-environmental behavior at work (Ruepert et al, 2016), participation in renewable energy projects (van der Werff and Steg, 2016) and tourists' pro-environmental behavior (Xu et al, 2019).…”

Section: Introductionmentioning

confidence: 99%

Sustainability in Youth: Environmental Considerations in Adolescence and Their Relationship to Pro-environmental Behavior

Balundė

Perlaviciute

Truskauskaitė‐Kunevičienė

2020

Front. Psychol.

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Adolescents today face the negative outcomes of climate change, and their proenvironmental behavior is crucial to mitigate these negative outcomes. Yet, we know little about what influences adolescents' pro-environmental behavior. Research shows that people's biospheric values and environmental self-identity, elicit personal norms to act environmentally friendly, which can induce a wide range of pro-environmental actions. Yet there is no evidence that these factors can influence pro-environmental behavior of adolescents, because this has only been studied for adults. Given that in adolescence, values, identities and moral structures undergo intense development, the question is whether these factors can motivate adolescents to act pro-environmentally. To address this question, we have conducted three studies with adolescents in Lithuania (Study 1: N = 256; Study 2: N = 349; Study 3: N = 905). We found support that adolescents' biospheric values and environmental self-identity were associated, via personal norms, with a wide range of pro-environmental behaviors, including recycling, environmentally friendly traveling, purchasing environmentally friendly goods and drinking tap water. Based on theory and the current findings, we suggest directions for policies aimed at promoting pro-environmental behavior of adolescents.

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Determinants and Mechanisms of Tourists’ Environmentally Responsible Behavior: Applying and Extending the Value-Identity-Personal Norm Model in China

Cited by 24 publications

References 63 publications

The moderation of gender in the effects of Chinese traditionality and patriotism on Chinese domestic travel intention

The moderation of gender in the effects of Chinese traditionality and patriotism on Chinese domestic travel intention

The Influence of Environmental Self-Identity on the Relationship between Consumer Identities and Frugal Behavior

Sustainability in Youth: Environmental Considerations in Adolescence and Their Relationship to Pro-environmental Behavior

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