Determinants of Attitudes Towards Web Advertising: An Evidence from Malaysia

Rahimi, Nur Syuhada; Mohamad, Baharom; Alhaiou, Talhat; Raza, Syed Hassan

doi:10.26623/themessenger.v11i1a.818

Cited by 3 publications

(3 citation statements)

References 24 publications

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“…Numerous studies (e.g. Rahimi et al, 2019;Hanaysha & Momani, 2021;Lang et al, 2022) have reported a positive relationship of advertisement informativeness with brand loyalty. For example, Rahimi et al (2019) conducted a study in Malaysia investigating the relationship of advertisement informativeness of auto brands on social media with brand loyalty.…”

Section: Self-brand Connection As a Mediatormentioning

confidence: 99%

“…Rahimi et al, 2019;Hanaysha & Momani, 2021;Lang et al, 2022) have reported a positive relationship of advertisement informativeness with brand loyalty. For example, Rahimi et al (2019) conducted a study in Malaysia investigating the relationship of advertisement informativeness of auto brands on social media with brand loyalty. The authors investigated the advertisement informativeness of the Honda car brand on social media platforms and they reported a positive relationship of advertisement informativeness with brand loyalty.…”

Section: Self-brand Connection As a Mediatormentioning

confidence: 99%

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How is Brand Loyalty Influenced by Brand Association of Reference Groups and Advertisement Informativeness Through Self-Brand Connection?

Ahmed Balroo,

Abdelhamid Saleh

2023

IJEBMR

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Consumers’ loyalty to a brand has become a big challenge for organizations worldwide. The challenge lies in understanding how consumers form self-connection with brands. Brand association of reference groups and advertisement informativeness are among the various ways through which self-brand connection is formed. This empirical study investigates first the relationship between brand association of reference groups and advertisement informativeness with self-brand connection, and second the mediational role of self-brand connection in relationships of brand association of reference groups and advertisement informativeness with brand loyalty. The study’s population comprised all car brand owners residing in the Kingdom of Saudi Arabia. The sampling method employed is snowball sampling through which 339 responses were collected from car owners residing in two regions of Saudi Arabia. structural equation modeling was employed to test the study hypotheses. Results of the study showed both brand association of reference groups and advertisement informativeness holding statistically significant positive relationships with the self-brand connection. The self-brand connection was also reported as significantly and positively related to brand loyalty. Full mediation of self-brand connection was reported in the relationship of brand association of reference groups and advertisement informativeness with brand loyalty.

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Section: Self-brand Connection As a Mediatormentioning

confidence: 99%

Section: Self-brand Connection As a Mediatormentioning

confidence: 99%

How is Brand Loyalty Influenced by Brand Association of Reference Groups and Advertisement Informativeness Through Self-Brand Connection?

Ahmed Balroo,

Abdelhamid Saleh

2023

IJEBMR

View full text Add to dashboard Cite

show abstract

“…They proved, that there was a significant relationship between interactivity and intention (Liao et al, 2019) (Tan et al, 2018) (Alalwan, 2018). Interactivity is also an important factor in advertising through the web, because it affects consumer attitudes towards web advertising (Rahimi et al, 2019).…”

Section: Introductionmentioning

confidence: 96%

The Impact of Social Media Strategies of Non-Profit Organizations on Covid-19 Donation Intention in Indonesia

Utomo,

Paoprasert,

Yousuk

2023

JTM

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Introduction: When a disaster strikes, non-profit organizations working in the field of donations will be beneficial, as their role is to raise funds and direct them toward disaster recovery. A large number of internet and social media users in Indonesia provides opportunities for non-profit organizations to use social media strategies in fundraising promotions. Therefore, this study examined the relationship between non-profit organization strategies on social media such as interactivity and disclosure, as well as transaction safety in influencing the intention to donate in the Covid-19 case in Indonesia. The non-profit organization in this study was a non-profit organization that raised funds through social media for Covid-19 assistance. Social media in this study was not specific to one platform, but to Instagram and Facebook users who know the non-profit organization.Methods: The study was conducted on Indonesians who have social media accounts and know about the social media of non-profit organizations that were raising funds for Covid-19.Findings: The study found that interactivity, disclosure, and transaction safety influenced the intention to donate through trust mediation. However, these factors have no direct impact on donation intention. Therefore, trust is an important factor in implementing social media strategies for non-profit organizations because it is the full mediator in this case.Originality: This study was novel in that it examined the effect of social media strategy on intention to donate, taking into account the perception of payment safety, specifically for the promotion of Covid-19 fundraising through social media by non-profit organizations in Indonesia.

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Determination factors of internet advertising affecting internet users’ behavior using canonical correlation analysis

Zabidi,

Ibrahim,

Atiqah

et al. 2024

The 7TH BIOMEDICAL ENGINEERING’S RECENT PROGRESS IN BIOMATERIALS, DRUGS DEVELOPMENT, AND MEDICAL DEVICES: The 15th Asian Congre

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Determinants of Attitudes Towards Web Advertising: An Evidence from Malaysia

Cited by 3 publications

References 24 publications

How is Brand Loyalty Influenced by Brand Association of Reference Groups and Advertisement Informativeness Through Self-Brand Connection?

How is Brand Loyalty Influenced by Brand Association of Reference Groups and Advertisement Informativeness Through Self-Brand Connection?

The Impact of Social Media Strategies of Non-Profit Organizations on Covid-19 Donation Intention in Indonesia

Determination factors of internet advertising affecting internet users’ behavior using canonical correlation analysis

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