Determinants of Automobile Purchase and Brand Choice in Ghana: Multinomial Logit Approach

Factors influencing consumers’ light commercial vehicle purchase intention in a developing country

“…Recent technological advances allow automotive distributers to produce more comfortable and sophisticated LCVs, and that may contribute to a positive change on high income consumers' future purchases. This suggestion is also highlighted in a prior research as a significant factor of car purchase (Sedzro et al, 2014). Low-cost LCVs with less comfort may also change low income consumers' decisions along with a possible significant income increase.…”

“…The country of origin was considered as one of the significant determinants of the consumers' motor vehicle purchase intentions (Alper and Mumcu, 2007;Urbonavičius et al, 2007;Thanasuta et al, 2009;Özçam and Sağlık Özçam, 2012). Comfort, safety and modernity were also found to be significant (Sedzro et al, 2014).…”

Influences of Product Attribute and Event Marketing Toward Customers’ Behavior in Buying a Car Toyota New Yaris

“…Zeithaml (2009:50) said that product attribute is a guidance and measure by customers in buying a product. Statement by Zeithaml is supported by Mowen and Minor (1998) in Sedzro et all (2014) suggest a product made from characteristics and part known as attribute used by customers in decision to buy a product.…”