Determinants of Casino Repeat Purchase Intentions

The indirect impact of casual dining on low-end gaming in destination and local casinos

“…The findings add to a growing body of literature that links restaurant patronage to casino visitation and gaming (Lucas and Santos, 2003;Richard and Adrian, 1996;Roehl, 1996;Yi and Busser, 2008). The only research that has not found a significant relationship between covers and gaming utilized Las Vegas data (Lucas and Brewer, 2001).…”

“…Research using self-reported measures has found that dining in casino restaurants is related to likelihood to return to the casino and recommend it to others (Richard and Adrian, 1996;Yi and Busser, 2008). However, the research questionnaire did not specify whether the return visit was for gambling, dining, or some other purpose.…”

“…With the exception of one study on riverboat patrons (Lucas and Santos, 2003), one on California tribal casinos (Lucas et al, 2006) and survey research conducted with Mississippi casino guests (Richard and Adrian, 1996), most research has focused on Las Vegas local or Strip casinos. The majority of extant research has analyzed aggregate slot coin-in, with limited investigation of low-end players.…”

“…The research that did not produce a significant relationship was conducted using Las Vegas data (Lucas and Brewer, 2001), whereas positive relationships were obtained in riverboat casinos (Lucas and Santos, 2003) and Mississippi casinos (Richard and Adrian, 1996). Therefore, the following hypothesis was formulated regarding the influence of casual restaurant covers on low-end slot volume.…”

The effects of product diversification on firm performance and complementarities between products: A study of US casinos

“…In the casino literature, several studies have examined potential complementarity between products. For example, Richard and Adrian (1996), while investigating the determinants of casino repeat purchase intentions in Mississippi, found that the hospitality factor including F&B, hotel, and entertainment positively related to repatronage intentions for casinos. By surveying Las Vegas area residents, Roehl (1996) suggested that some casino amenities such as coffee shops, gourmet restaurants, and large-and small-scale shows associate with higher gaming expenditures.…”