“…The overall mean score suggests that most of the respondents seemed to agree that all the attributes related to the cost of education, degree (content and structure), physical aspects, facilities and resources, the value of education and course, and career information are important factors considered by the students in selecting the best university to further their study. Therefore, it can be concluded that the outcomes of the present are consistent with past literature which has successfully proven the importance and capability of the above-mentioned factors in influencing students' choice of higher education institution (Loren & Naltan, 2014;Cubillo et al, 2006;Ancheh et al, 2007;O'Brien et al, 2007;Wagner & Fard, 2009;Padlee et al, 2010;Abeygunawardena, 2018;Holmegaard, et al, 2014;Vulperhorst et al, 2020;Fernandez, 2010;Sia, 2011;Jalaluddin et al, 2019;Yusuf et al, 2017;Eidimtas et al, 2014;Sidin et al, 2003;Agrey et al, 2014;Mustafa et al, 2018;Hussin et al, 2019;Ariffin et al, 2014;Sia, 2013). In addition, public universities especially UiTM is known to offer a special track to Orang Asli which allows them to further their study at the university.…”