2023
DOI: 10.1002/agr.21799
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Determinants of consumer acceptance of gene‐edited foods and its implications for innovators and policymakers

Abstract: Gene-editing is a breakthrough technology for crop improvement that addresses many concerns associated with its predecessor and distinctly different technology, genetically modified crops. The commercial success of gene-editing technology depends on the public's acceptance of its foods. This study used data from a national survey of United States consumers to identify the determinants of consumer acceptance of gene-edited foods and compared them with those of genetically modified foods. Our study shows that co… Show more

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Cited by 7 publications
(14 citation statements)
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“…We identified four distinct consumer segments with significant differences in preferences. This supports preceding work that identified unique groups in consumer preferences for food biotechnology (Paudel et al, 2021;Uddin et al, 2021). Our consumer segments differed in their preference for price, consistency, origin, and production method, and were also described by various behavioral/demographic traits.…”
Section: Discussionsupporting
confidence: 89%
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“…We identified four distinct consumer segments with significant differences in preferences. This supports preceding work that identified unique groups in consumer preferences for food biotechnology (Paudel et al, 2021;Uddin et al, 2021). Our consumer segments differed in their preference for price, consistency, origin, and production method, and were also described by various behavioral/demographic traits.…”
Section: Discussionsupporting
confidence: 89%
“…It is important to note that our study differs from most previous studies that used this scale. Specifically, while previous studies applied this scale to explore attributes (e.g., organic, farmed) that are inherently considered positive by consumers, our study explores biotechnology, which is inherently considered negative by consumers (Paudel et al, 2021). Thus, a direct comparison of this result with previous studies may not be possible.…”
Section: Discussionmentioning
confidence: 99%
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“…Given the lack of information regarding consumer perceptions of native plants and the diverse benefits of native plants, a cluster analysis has the potential to identify and provide a better understanding of different customer segments and factors that motivate consumer interest in native plants. Previous studies used a cluster analysis to address consumer segmentation for chicken products (Bannor et al 2022), food consumption and purchase patterns (Bond et al 2008;Larson 2004), fresh fruits (Torres et al 2020), gene-edited foods (Paudel et al 2023), and new food packaging technologies (Just and Goddard 2023). We used the factors in a cluster analysis to group people by similar perceptions so we could estimate the market potential for segments that are more receptive to native plants and which types of marketing messages (e.g., wildlife friendly, availability) may resonate better with them.…”
Section: Methodsmentioning
confidence: 99%