Determinants Of Consumer Decision Making Of A Common Ticketing System In Bangkok’s Metropolitan Commuter Transportation Systems

Abstract

The word "commuter" is an American invention. In the 1840s people living in the suburbs could pay a reduced or "commuted" fare to use the trains to get into the cities. The world's worst commute is in Bangkok, Thailand, where people spend about 2 hours a day travelling to and from work. At peak times the average speed of traffic in Bangkok is 7 mph with the total number of vehicles with Bangkok license plates hitting 8.55 million, double the 4.28 registered in 2004. There is hope however as Bangkok during this period has delivered several commuter rail systems. The 15 year old ‘Skytrain’ system has just passed its 2 billionth rider while the 10 year old subway sees 240,000 riders a day. Bangkok’s newest airport ‘rail-link’ system to the suburban international airport while designed for air travelers, has become an access point for suburban commuters. With these three systems however there is no common ticketing system that allows transfer between systems, thus the reason for this paper’s research. Simple Random Sampling was used to obtain questionaries’ from 300 Bangkok commuters in which it was determined that individual decision making has the greatest influence, both directly and indirectly, on the use of a common ticketing system. External variables has the second greatest influence, again both directly and indirectly with a commuter’s personal habits influencing the decision making process in only a limited but direct way.

Anteseden Behavioral Intentions Pada Pengguna Jasa Transportasi Bus Tarif Premium

“…Beirao & Cabral ( 2007) menunjukkan bahwa penggunaan transportasi dipengaruhi oleh karakteristik individu dan gaya hidup. Menurut Kaewwongwattana et al, (2015), personal characteristic berpengaruh terhadap decision making. Hal ini memperlihatkan bahwa personal characteristic dapat menimbulkan behavioral intentions yang berujung pada decision making.…”

“…Hasil H3 menunjukkan bahwa personal characteristic tidak mempunyai pengaruh terhadap behavioral intentions. Hasil penelitian ini tidak mendukung hasil penelitian yang dilakukan oleh Beirao & Cabral (2007) dan Kaewwongwattana et al (2015), dimana hasil penelitian mereka menunjukkan bahwa personal characteristic mempunyai pengaruh terhadap behavioral intentions. Hal ini disebabkan oleh perilaku konsumen di Jakarta yang berbeda karena mereka masih merasa tidak praktis bila menggunakan transportasi umum.…”

“…Sedangkan Rahadianto, Maarif, & Yuliati (2019) dalam penelitiannya memperlihatkan bahwa behavioral intentions langsung dipengaruhi oleh personal norms, social influence, environment impact dan perceived quality. Hal itu menunjukkan bahwa karakteristik pribadi dapat mempengaruhi konsumen dalam mengambil keputusan (Kaewwongwattana, Phimolsathien, & Pimdee, 2015).…”

Thai information and communication technology student teacher complex problem-solving skills

“…Technologically today, all these ideas and processes have advanced to a new generation of devices where simple ticketing machines have become common ticketing systems across vast metropolitan areas (Kaewwongwattana et al, 2015). The use of a mobile phone has expanded outside the limited realm of cellular person-to-person communications into a device attaching to social media platforms consisting of billions of nodes and users around the world, and the MP3 player of yesteryears is now YouTube or a similar device connected to the Internet of Things (Siripongdee et al, 2021).…”

Farmers’ Perception of Selling Chili to the New Auction Market: A Case at Sleman Regency of Indonesia

“…The social effect has proven to make the agricultural sector more competitive (Hudeckova & Lostak, 2003). Many social factors, like advice from reference groups (pioneer farmers and family members), involvement in associations, culture, religion, and information technology can influence farmers' decisions (Noel, 2009;Kaewwongwattana et al, 2015;Lawal et al, 2017;Ataei et al, 2019).…”