Determinants of Consumers’ Attitudes and Behaviors in the Novel Food Market as Indicators of the Evolutionary Changes in the Food Market

Abstract

The aim of the study was to organize definitions and relations between the concepts of the consumers’ attitudes and behaviors. The work also included a synthetic discussion of the conditions for the development of the novel food market. The concept of changes taking place in the food market, which was based on the Darwinian economics, was an important part of the paper. Some researchers focused only on the assessment of the frequency and / or volume of consumption, i.e. on the assessment of behavior or on the assessment of knowledge on the subject. However, the research problem concerning the assessment of attitudes towards a specific type of food has been omitted. The results of a few studies on attitudes towards specific food products indicate that the attitudes of the respondents correspond with the frequency and volume of consumption of specific food products, thus indicating that there is a relationship between attitudes and consumer behavior in the food market, including market of new products.

Attitudes of Polish adolescents towards energy drinks. Part 1. Development, validation and reliability testing of a scale to identify attitudes towards energy drinks

“…In fact, these terms are connected with attitudes; however, knowledge, beliefs and opinions are considered to be factors that may affect attitudes, while behaviours are perceived as a factor that may be determined by attitudes. Therefore, mistakes made in defining attitudes lead to the adoption of an incorrect methodology [33].…”