Determinants of Continuous Transaction in Mobile Banking

Abstract

This study conducts researches on continuous transactions of mobile banking (M-banking) applications for users in Indonesia. Continuous transaction is a state where users make transactions repeatedly and continuously. Using four independent constructs which have relation to trust and satisfaction. By using a simple random sampling technique and evaluate the analysis using structural equation model, has discovers that continuous transactions are influenced by the satisfaction of users of M-banking application. The ease of use and usefulness felt by users also have an impact on the level of satisfaction. The results of this study indicate that to improve user satisfaction it is necessary to make improvements in other aspects, such as convenience on using M-banking application, benefits obtained, level of application security, and maintain user privacy. It is hoped that this research can provide a new perspective on the continuous transactions of M-banking application users.