“…Social psychology has investigated individual behavior by comparing different contexts across cultures (individualistic versus collectivistic cultures; Becker et al, ; Chen, Jing, & Lee, ), social categories (for instance, gender research; Aydin, Graupmann, Fischer, Frey, & Fisher, ; Hodges & Park, ), or relationship types (acquaintances and close relationships; Miyazaki & Ikegami, ; Reis, Caprariello, & Velickovic, ). We argue that these contexts affect both the differences in the true value individuals give to a psychological construct (e.g., a trait) and the measurement of that construct.…”