Between 1998 and2006, twenty-seven states amended their constitutions to prohibit same sex marriage. The 2008 elections again saw three states with ballot measures aimed at banning gay marriage. This study examines the determinants of support for those measures in California and Florida, and includes a similar measure placed on the primary election ballot in California in 2000. Support is measured as the county-wide vote in favor of each gay marriage ban. A number of hypotheses are explored that examine the urban/rural nature of each county, as well as the political and demographic characteristics of county residents. It is suggested that states may be best viewed as relatively independent groupings of diverse subcultures, rather than as homogenous populations with a single political culture. The findings reported here indicate that a host of demographic, political and religious differences within each state influence residents' votes on gay marriage bans.