Contribution/ Originality: This is one of few studies which have investigated the relationship between image, trust, emotion, Israel's risk, political stability and tourist loyalty in the context of returning tourists to Jerusalem, Palestine. The resulting framework provides a further understanding about factors affecting tourists' loyalty. 1. INTRODUCTION Palestine is a unique faith tourist destination-its long history, religious significance, and natural beauty make it an amazing place to visit (Isaac, Hall, & Higgins-Desbiolles, 2015). Palestine's importance derives partly from the fact that it is home to the three monotheistic and Abrahamic religions of Judaism, Christianity, and Islam (Reiter, Eordegian, & Khalaf, 2001). However, since the beginning of the twentieth century, Palestine has seen complicated changes in its political circumstances. These have included the creation of Israel in 1948 and the 1967 war (Beinin & Hajjar, 2014). Consequently of the latter, Israel occupied the West bank including East Jerusalem and the Gaza