Determinants of E-WOM Influence: The Role of Consumers' Internet Experience

López, Manuela; Piñero, María Sicilia

doi:10.4067/s0718-18762014000100004

Cited by 127 publications

(99 citation statements)

References 89 publications

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“…WOM is a form of communication which involves consumers discussing their experience after their service consumption [1]. It is now the most vital communication strategy to promote product and brands [2]. Word of mouth is straight forward communication of two non-commercial people who talks about any business without putting any favour for it [3].WOM is commonly viewed as more reliable than advertisements and any other mode of communication [4].…”

Section: Introductionmentioning

confidence: 99%

Impact of Different Factors in Creation of Word of Mouth at Hospitality Industry

Muzamil¹,

Qadeer²,

Makhija³

et al. 2018

J Hotel Bus Manage

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Few empirical studies have been conducted to explore what motivates and demotivates customers to engage in word of mouth (WOM) activities in the restaurant industry. This research paper inspects the connection between different attributes of hospitality industry which lead to the creation of word of mouth. A self-administered questionnaire was used to collect. 200 respondents from one of the leading and famous university of Pakistan is used as a sample to study on. To test the proposed model, we use structural equation modelling. The research ended with two major findings. First, food quality and service quality have great impact on creation of WOM. Second, price and atmosphere does not have any impact in creation of word of mouth.

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Section: Introductionmentioning

confidence: 99%

Impact of Different Factors in Creation of Word of Mouth at Hospitality Industry

Muzamil¹,

Qadeer²,

Makhija³

et al. 2018

J Hotel Bus Manage

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show abstract

“…The consumer's purchase decision making is widely depends upon the value that given to that particular products and same as the great influence of social media also [10]. Purchase intention is nothing but the consumer intends to create a relationship with the retailer for communicating business information, building trade related relationships and practicing or exchanging trade transactions [11]. TRA defines purchase intention as a subjective probability of person participating in specific intention, the purpose which is to define the most important factors in purchase intention [12].…”

Section: Literature Reviewmentioning

confidence: 99%

The impact of C2C Communication and Shared Information on Buying Decision: ―A Buyer's Perspective"

2019

IJRTE

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 Abstract: C2C e-commerce has been gradually more utilized by consumers to buy and sell goods prominently nowadays. With this increase in usage a need for detailed studies regarding C2C e-commerce has been created. The information shared among the buyers of C2C ecommerce plays a vital role in consumer's purchase behavior along with other factors. The present study aims to find out the impact of shared information and communication among C2C online consumers on making purchase decisions. Based on 290 effective respondents, the TAM model is used to find out the respondent's online purchase intention is influenced by shared communication along with perceived risk, and trust of the model. SPSS 25 is used to find the regression analysis and correlation analysis to study the impact and influence of the above mentioned variables. The findings show that there is a significant relationship between the electronic word of mouth and purchase intention of consumers which is created through perceived ease of use, and perceived trust. The C2C online models are a successful platform for the users who interested to buy second hand or refurbished products through ecommerce. The study helps to find out whether there is any trustful or risk free purchase is possible if the consumers communicate about the product or services that offered.

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“…On the other hand, the more e-WOM is being searched, the less it is being utilized in the final purchase decision [20]. The online reviewing system can act as an amplifier of information received through WOM, but also if e-WOM is also negative, it will have strong negative effect on customers' purchase decisions [14]. Taking into account information given by Liu [13], in the particular simulation model the scale-free network was employed to represent the interindividual interactions in the population to provide diversity of individuals in searching and information dissemination ability.…”

Section: Simulation Studymentioning

confidence: 99%