This chapter delves into the complexities of terrorism, focusing on the recruitment strategies and power projection of Al-Shabaab. It explores the multifaceted dynamics behind Al-Shabaab’s recruitment, examining how the group exploits socio-economic grievances, religious beliefs, and clan dynamics to attract recruits. The implications of recruitment for Al-Shabaab’s power projection are analyzed, highlighting its territorial control and ability to impose extremist ideologies. Additionally, the effectiveness of the Somali government’s counterterrorism efforts is considered in light of the difficulties presented by scarce resources, unstable political conditions, and the influence of clan dynamics. The chapter underscores the need for comprehensive approaches encompassing military interventions, socio-economic development, good governance, and community resilience to counter Al-Shabaab’s influence effectively. By providing nuanced insights, this chapter contributes to understanding the intricate dynamics of Al-Shabaab’s recruitment strategies. It informs policymakers and researchers in their efforts to combat terrorism and foster stability in the Horn of Africa.