This paper investigates the link between inequality and demand for redistribution by looking at how individuals form their perceptions of inequality. Most of the literature analyzing demand for redistribution has focused on objective inequality, rather than subjective perceptions of inequality. However, a model that links demand for redistribution to subjective inequality is needed, given that recent empirical research has shown a growing gap between subjective and objective inequality. Using data from the International Social Survey Programme survey, the paper focuses on explaining individuals' formation of inequality perceptions using objective variables. The paper then studies the relationship between these perceptions and individuals' demand for redistribution. The analysis finds that objective macro variables are associated with individuals' perceptions of inequality, and that individual circumstances, some of which relate to self-interest, like age, educational attainment, and income, also play an important role. Perceptions of equality, in turn, are significatively correlated to demand for redistribution and seem to substitute for any effect of objective variables. This result suggests that contextual macro variables only affect individuals' demand for redistribution through their perceptions of equality and do not have a direct effect.