Determinants of intention to adopt big data and outsourcing among SMEs: organisational and technological factors as moderators

Iranmanesh, Mohammad; Lim, Kok Hong; Foroughi, Behzad; Hong, Meen Chee; Ghobakhloo, Morteza

doi:10.1108/md-08-2021-1059

Cited by 33 publications

(37 citation statements)

References 108 publications

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“…Moreover, we measured the out‐of‐sample prediction of the suggested framework applying the PLS approach, focusing on the target variable of intention to purchase the endorsed brands. According to the results and compared to the linear regression model, PLS analysis presented lower prediction errors (i.e., MAE and RMSE) for all items of intention to purchase the endorsed brands, indicating the proposed model's high predictive power (Iranmanesh et al, 2023) (Table 7).…”

Section: Discussionmentioning

confidence: 98%

Determinants of followers' purchase intentions toward brands endorsed by social media influencers: Findings from PLS and fsQCA

Foroughi,

Iranmanesh,

Nilashi

et al. 2023

J of Consumer Behaviour

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Given the rise of marketing through social media influencers (SMIs), this study aimed to investigate the influences of source credibility and content validity factors on followers' attitudes and intention to purchase brands endorsed by SMIs through brand engagement and brand expected value. The study assessed the moderating effect of product–influencer congruency. Data were collected from 429 individuals in Iran and were assessed using the “partial least squares” (PLS) and “fuzzy‐set qualitative comparative analysis” (fsQCA) approaches. PLS results affirmed the significance of all direct relationships except the role of entertainment value on brand engagement and informativeness value on brand expected value. Product–influencer congruence positively moderated the effects of trustworthiness and expertise on brand expected value. fsQCA identified five solutions with various combinations of elements that lead to high purchase intention. The results of performing fsQCA revealed that three factors, namely attractiveness, entertainment value, and attitude, are necessary to achieve high purchase intention. fsQCA results challenged the PLS findings, indicating the importance of using an asymmetric approach in conjunction with PLS. Our study provides valuable insight for marketing influencers and practitioners on the importance of source credibility and content value factors in enhancing the effectiveness of SMI marketing activities and persuading customers to purchase endorsed brands.

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Section: Discussionmentioning

confidence: 98%

Determinants of followers' purchase intentions toward brands endorsed by social media influencers: Findings from PLS and fsQCA

Foroughi,

Iranmanesh,

Nilashi

et al. 2023

J of Consumer Behaviour

Self Cite

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“…The extant literature confirms BDA plays a vital role in enhancing firm performance (Ghasemaghaei and Calic, 2020;Wamba et al, 2019). Implementing BDA can create business advantages and opportunities for both large firms and SMEs (Iranmanesh et al, 2023). Lack of propensity to outsource BDA may offset the benefits of EIN and OSR on performance, as BDA enables firms to analyze information received from EIN and OSR.…”

Section: 5mentioning

confidence: 99%

“…ACAP is organizational resource and capability by which acquisition, assimilation, transformation, and exploitation of external knowledge takes place. Iranmanesh et al (2023) stated that availability of intangible resources such as ACAP that facilitate SMEs to manage the process of transferring knowledge to performance negatively impact business decision to outsource BDA. In other words, a lower level of propensity to outsource BDA may positively influence the relationship between ACAP and performance.…”

Section: 5mentioning

confidence: 99%

“…Based on RBV organizations are extremely dependent on the bundle of resources such as technology capabilities, strategy, their skilled personnel, and external knowledge to drive their performance (Jalali et al, 2020;Chen et al, 2019). Accordingly, Taghizadeh et al (2021) BPMJ 30,2 and Iranmanesh et al (2023) stated that technological capability such as BDA strategy as an important intangible resource can support SMEs to access create competitive advantage. More precisely, the RBV suggests that the presence of one capability can improve the consequence of another, thereby illustrating the significance of the capabilities' synergistic effect (Liao et al, 2020).…”

Section: Introductionmentioning

confidence: 99%

“…The advantage of BDA on different organizational factors such as firm decision making, firm innovation performance and firm performance have been the subject of farmer scholars (Wamba et al, 2019(Wamba et al, , 2020Ghasemaghaei and Calic, 2020). However, Maroufkhani et al (2020) and Iranmanesh et al (2023) argued that in spite of the advantage of outsourcing BDA for SMEs, there is limited empirical research exploring its benefit. To address this gap, our study suggests that OSR, EIN, and ACAP influence performance of SMEs, and the relationships are possibly moderated by propensity to outsource BDA.…”

Section: Introductionmentioning

confidence: 99%

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Linking extra-industry network and organization–stakeholder relationships to SMEs performance through absorptive capacity: interaction effect of outsourcing big data analytics

Jalali,

Al Riyami,

Razzak

et al. 2023

BPMJ

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PurposeThe purpose of this study is to empirically examine the direct effect of extra-industry network (EIN) and organization–stakeholder relationships (OSR) on absorptive capacity (ACAP). In addition, this study explored indirect effects of EIN and OSR on performance through ACAP among small- and medium-sized enterprises (SMEs) in Oman by considering the moderating role of big data analytics (BDA) outsourcing.Design/methodology/approachThis study utilized quantitative method through survey questionnaire. The hypotheses were tested with a sample size of 202 surveys completed by SME owners. Partial least squares-structural equation modeling (PLS-SEM) was administered to analyze data via the SmartPLS 4.0 software.FindingsThe analysis revealed that EIN and OSR had an indirect effect on performance through ACAP, while propensity to outsource BDA was found to have a positive moderating role between EIN and performance. Interestingly, propensity to outsource BDA was found to have a negative moderating influence on the relationship between ACAP and performance.Practical implicationsThis research is beneficial for entrepreneurs who wish to learn about the specific intangible resources significant for venture growth, to devise effective strategies to expand their EIN and OSR and to consider the significance of the correlations established in this study through ACAP. The result also assists managers in a way that the propensity to outsource BDA strengthens the positive effect of EIN on performance and weakens the positive effect of ACAP on performance.Originality/valueThis research appears to be among the first empirical studies that attempt to provide insights into the importance of ACAP as the key mechanisms to transform the advantages of EIN and OSR to enhance performance by considering the moderating role of propensity to outsource BDA.

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The process supporting the emergence of the environmental innovation capabilities within small businesses: An empirical investigation

Ferraro,

Passaro,

Quinto

et al. 2024

Bus Strat Env

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For several years, companies have made strategic changes to align with sustainable development principles by developing eco‐innovations. While research consistently highlights the positive impact of eco‐innovations on organisational performance, the factors driving these initiatives—particularly within small and medium‐sized enterprises (SMEs)—remain less clear. This inconsistency is due to the heterogeneity of SMEs and their high sensitivity to external contexts. To address this issue, our study delves into the role of competencies, technological factors and networking in shaping the environmental innovation capabilities of a homogeneous SME population in terms of sector, age, size, legal status, geographical location and orientation towards innovation. Using the partial least squares approach, we find that competencies and technological factors are the key drivers of eco‐innovation, while networking shows no significant effect. These findings contribute to the existing literature by underlining the fundamental importance of internal skills and technological adoption for fostering eco‐innovation. They also suggest that networking becomes essential in environments lacking robust public and private support mechanisms for SME growth. Considering the rapid and turbulent changes, driven by the dual needs of sustainability and competitiveness, our results offer useful and critical advice for policymakers to define more appropriate and effective policies.

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Determinants of intention to adopt big data and outsourcing among SMEs: organisational and technological factors as moderators

Cited by 33 publications

References 108 publications

Determinants of followers' purchase intentions toward brands endorsed by social media influencers: Findings from PLS and fsQCA

Determinants of followers' purchase intentions toward brands endorsed by social media influencers: Findings from PLS and fsQCA

Linking extra-industry network and organization–stakeholder relationships to SMEs performance through absorptive capacity: interaction effect of outsourcing big data analytics

The process supporting the emergence of the environmental innovation capabilities within small businesses: An empirical investigation

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