Determinants of local food purchase Insight from a consumer survey in South Tyrol (Italy)

Brozzi, Riccardo; Stawinoga, Agnieszka Elzbieta; Hoffmann, Christian; Streifeneder, Thomas

doi:10.18030/socio.hu.2016en.99

Cited by 2 publications

(4 citation statements)

References 40 publications

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“…Another characteristic that affects consumers' choices is the place of their residence. In this regard, farmers' market shoppers are more likely to reside in urban areas, while rural consumers should prefer to purchase directly from farmers [36]. These results are supported also by different studies [42][43][44].…”

Section: Factors Affecting the Purchase Of Cooperative Productssupporting

confidence: 54%

“…There are studies that endorse the superior taste and other organoleptic characteristics as the factor that primarily affects an individual's choice. Quality and taste appear to be the main drivers for purchasing local products, along with the contribution to the local economy [36]. The freshness of the agricultural products, the variety offered, and the health attributes can also affect consumers in farmers' markets [37].…”

Section: Factors Affecting the Purchase Of Cooperative Productsmentioning

confidence: 99%

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Mapping the Market Segments for the Consumers of Greek Cooperative Food Products

et al. 2021

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The purpose of this study was to illustrate and understand how consumers of cooperative food products could be segmented in the region of Western Greece. For this purpose, a questionnaire survey was undertaken involving almost 500 consumers in the selected region. Consumers were segmented on the basis of their consumption of cooperative products and in association with their attributes and beliefs regarding cooperatives’ products. Τhe performed cluster analysis grouped participants into four distinct groups with different characteristics and perceptions regarding cooperatives’ products. The consumer groups were called “skeptics”, “cooperative”, “passively sensitive”, and “indifferent”. According to the results, in general, participants considered cooperative food products as a safe choice with excellent value for money and contributing to the local society, economy, and sustainability. Segmentation could allow agricultural cooperatives to focus only on those segments of consumers that are willing to pay for cooperative products by allocating all available resources in serving them. The results of this research, even with its limitations, can help directors and marketing executives of agricultural cooperatives to better understand that operating in a specific market could be more effective when targeted at specific segments to help not only the viability of agricultural cooperatives but also their economic development and growth.

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Section: Factors Affecting the Purchase Of Cooperative Productssupporting

confidence: 54%

Section: Factors Affecting the Purchase Of Cooperative Productsmentioning

confidence: 99%

Mapping the Market Segments for the Consumers of Greek Cooperative Food Products

et al. 2021

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“…Consumers, as individuals, have a set of preferences that, in turn, are dependent on product attributes and location. Brozzi et al (2016) surveyed 498 consumers in South Tyrol (Italy) using both descriptive statistics and the Kruskal-Wallis test. They found that spatial typology (urban, predominantly urban and rural location) has a significant influence both on preferred store choice and on food expenditure, when purchasing local food.…”

Section: Review Of Consumer Preferences Towards Local Foodmentioning

confidence: 99%

“…Previous studies have examined consumer preference for local food in Europe (e.g. Giraud et al, 2013;Brozzi et al, 2016;Tregear and Ness, 2010) and the US (e.g. Thilmany, Bond and Bond, 2008;Cholette et al, 2013).…”

Section: Introductionmentioning

confidence: 99%

Determinants of consumers’ preferences for local food: A comparison study from urban and rural areas in Indonesia

Arsil¹,

Brindal²,

Sularso³

et al. 2018

JBRMR

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Spatial factors (rural and urban) might influence consumer preferences towards local food. This study explores and compares consumer preferences for local food in the urban and rural context. Face to face interviews were conducted in urban and rural locations on Java island, Indonesia. Six hundred respondents were interviewed using a structural questionnaire. Factor analysis was applied to group consumers based on their preferences. Although consumer demographics differ, the results show that factors influencing consumers' preferences seem to be similar in term of "food quality", "support for local food", "availability", "promotion', "tradition", and "packaging ". "Food safety" also influences preferences for local food in urban areas. Though the paths by which the groups arrive at these motivators differ, the factors influencing consumer preference for local food are remarkably homogenous regardless of location. These results provide important implications for developing marketing strategies for local food linking urban and rural areas. Marketing can be enhanced through advertising and increasing consumer awareness and knowledge. This can be accomplished through mass media and formal and informal education, as well as traditional events. This study has its limitation that only one rural and one urban area was surveyed. Thus, these findings cannot be generalised for Indonesia as a whole. This paper's unique contribution is to explore and compare consumer preference for local food in urban and rural Indonesia.

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Determinants of local food purchase Insight from a consumer survey in South Tyrol (Italy)

Cited by 2 publications

References 40 publications

Mapping the Market Segments for the Consumers of Greek Cooperative Food Products

Mapping the Market Segments for the Consumers of Greek Cooperative Food Products

Determinants of consumers’ preferences for local food: A comparison study from urban and rural areas in Indonesia

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