Determinants of medical tourism destination selection process

Zolfagharian, Mohammadali; Rajamma, Rajasree K.; Naderi, Iman; Torkzadeh, Samaneh

doi:10.1080/19368623.2018.1444527

Cited by 50 publications

(34 citation statements)

References 49 publications

(83 reference statements)

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“…Alsharif et al (2010) support this notion attributing part of the success of India as a MT destination to the country's facilitation of special visas for MTs to travel to the country. More signifi cantly, while the literature (Connell, 2013;Loubeau, 2009;Zolfagharian et al, 2018) associates MT with auxiliary leisure tourism activities such as natural and man-made tourist attractions, climate and other entertainment-oriented attractions, this appears not to be the case for South Africa, which is a premier African leisure tourism destination.…”

Section: Discussion Of the Resultsmentioning

confidence: 99%

“…Lee et al (2012) support this view, positing that MT involves the integration of tourism-oriented activities within the medical treatment context. Tourism aspects such as leisure, fun and relaxation are characteristic of MT as well as a signifi cant factor in the competitiveness of MT destinations (Gosh & Mandal, 2018;Loubeau, 2009;Zolfagharian et al, 2018). Relatedly, the perceived risks associated with the tourism destination are critical to the destination choice of MTs.…”

Section: Hypothesis Formulationmentioning

confidence: 99%

“…A distinct paucity of academic inquiry exists concerning the general MT discourse within the African context, particularly when comparisons are made with empirical evidence from Asia, Latin America and Europe. Th e literature (Suess et al, 2018;Ye, Yuen, Qiu, & Zhang, 2008;Zolfagharian, Rajamma, Naderi, & Torkzadeh, 2018) seems to acknowledge that a signifi cant proportion of previous studies has also primarily focused on the demand-side factors motivating MTs to seek medical services abroad. Although the country-specifi c supply-side factors related to MT have been the subject of limited academic inquiry (Connell, 2013;Lee et al, 2012;Smith & Forgione, 2007), there has been far less empirical research into the infl uence of broader generic PB factors.…”

Section: Introductionmentioning

confidence: 99%

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The salient place brand factor(s) influencing medical tourism to South Africa

Matiza

Slabbert

2020

Tourism (Zagreb, Online)

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Regardless of its importance to the global tourism economy, there is still limited academic inquiry relating to Africa within the context of non-traditional tourism typologies, such as medical tourism. This article contributes to the broader understanding of the potential factors influencing medical tourism by extending place branding theory to the decision-making process of tourists within the South African medical tourism context. The present study examines the place brand - medical tourism nexus using data generated from a sample of n=233 conveniently sampled inbound tourists. Exploratory Factor and Multiple Regression Analyses were applied to the data. It emerged that South Africa's socio-cultural place brand was found to be a statistically significant heuristic cue, positively influencing medical tourism to the country, pivoting aspects such as the country's cultural practices and colonial heritage, as some of the key considerations in the decision making the process of tourists when considering South Africa as a medical tourism destination. Critically, the results associate medical tourism with the socio-cultural profile of South Africa, through the place brand as a heuristic cue for information symmetry. The study enriches both place branding and medical tourism discourse by providing empirical evidence of the nexus between the two constructs. Practically, destination marketers are provided with critical insights into tourist perspectives, and it is recommended that African governments and medical tourism facilitators collaborate to develop a nation branding theory-based framework as a decision support model for proactively managing and communicating the image of South Africa as a medical tourism destination

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Section: Discussion Of the Resultsmentioning

confidence: 99%

Section: Hypothesis Formulationmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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The salient place brand factor(s) influencing medical tourism to South Africa

Matiza

Slabbert

2020

Tourism (Zagreb, Online)

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“…Küreselleşme ile birlikte ulaşım teknolojilerinin ve alt yapısının gelişmesine bağlı olarak ülkeler arası seyahat kolay hale gelmiştir. Küresel ekonomik sistemin büyümesi, yıllar içinde önemli bir büyüme yaşayan sağlık sektörünün de büyümesi ve gelişmesi ile sonuçlanmıştır (Forbes, 2015;Zolfagharian, 2018). Sağlık teknolojilerinin gelişmesi ve ilerlemesi, bilgi teknolojilerinin ve internet alt yapısının gelişmesine bağlı olarak tüketicilerin bilgilenmesini sağlamış ve dünya çapında hastalıkları için daha fazla tedavi olanakları bulmalarını sağlamıştır.…”

Section: Medi̇kal Turi̇zmunclassified

Medi̇kal Turi̇zmde Kadin Sağliği

Özpinar¹

2020

sbe

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“…Our literature search revealed that there have been many studies on medical tourism in general, in which dental treatment is considered as one of several types of medical services being covered (e.g. [39][40][41][42]). However, as mentioned previously, dental tourism accounts for up to 42% of medical tourism globally [5].…”

Section: Review Of Literature On Dental Tourismmentioning

confidence: 99%

A value perspective of service interaction quality: the case of immigrants returning to native countries as medical tourists

2019

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Marketing literature shows that the interaction between service encounters and customers is essential for the value creation process. However, little is known about how interaction contributes to customer value in the special context of immigrants living in more-developed countries, who return to their native countries for medical service. Based on the data collected from overseas Vietnamese, this study investigates the effects of interaction quality on different forms of service value, leading to positive word-of-mouth. The findings indicate that interaction quality strongly affects customer perception of quality value and social value and moderately affects price value. In turn, these three forms of value significantly affect positive word-of-mouth. By linking perceived quality, social and price value with word-of-mouth, the present study suggests an effective way to promote this special form of medical service to immigrants living outside the country.

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Determinants of medical tourism destination selection process

Cited by 50 publications

References 49 publications

The salient place brand factor(s) influencing medical tourism to South Africa

The salient place brand factor(s) influencing medical tourism to South Africa

Medi̇kal Turi̇zmde Kadin Sağliği

A value perspective of service interaction quality: the case of immigrants returning to native countries as medical tourists

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