Determinants of mobile consumers' perceived value of location-based advertising and user responses

Lin, Trisha T. C.; Paragas, Fernando; Bautista, John Robert

doi:10.1504/ijmc.2016.075019

Cited by 49 publications

(68 citation statements)

References 37 publications

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“…M-commerce is born out of the explosive development of cell phone, and it has the potential of allowing customers to access the internet anywhere, anytime for M-commerce business. Hence, the issues related to consumer's decision-making on M-commerce have important implications for M-commerce service providers and for academic researchers (Choi et al, 2008;Chong, 2013a;Lin, Paragas and Bautista, 2016;Hwang et al, 2016).…”

Section: Introductionmentioning

confidence: 99%

Understanding the critical factors for successful M-commerce adoption

Hsu

Yeh

2018

IJMC

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Prior studies on technology acceptance models (TAM) have been widely used to examine mobile commerce (M-commerce). These studies usually have applied the structural equation modelling; however, the method has intrinsic limitations in terms of effectiveness and validity. The purpose of this study is to find the critical success factors influencing consumer adoption decision on M-commerce by integrating TAM and decision-making trial and evaluation laboratory. In order to verify the proposed approach, the Taiwanese are used as illustrative examples. This study finds four critical success factors that influence M-commerce adoption: perceived ease of use, perceived usefulness, value-added and service functionality. In addition, these factors were identified as the cause and effect factors. The results of this study are presented to M-commerce service providers' in facilitating the development of wireless services.

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Section: Introductionmentioning

confidence: 99%

Understanding the critical factors for successful M-commerce adoption

Hsu

Yeh

2018

IJMC

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“…However, most recent industrial studies have reflected that there is a big opportunity for mobile operators to leverage on mobile advertising, as a revenue stream in the next coming years [42], [43]. However, the mobile operators are struggling, as some stakeholders are not satisfied with the advertising services in their current form, where some of their needs are overlooked [44].…”

Section: ) Mobile Advertising Platformmentioning

confidence: 99%

“…A sample of these findings is presented in Table IV to show how the themes emerged based on valid results. [10], [44], [48] In summary, the mobile advertising still has significant potential, but in case of MNOs, the SMS and location-based advertising (LBA) current models suffer from some obstacles that hinder them from reaching their maximum potential as industrial reports indicated. The advertisers' need data about their advertising activities to help them evaluate and assess their investments as compared to the dominated parties such as Google, Facebook, and others [45].…”

Section: ) Mobile Advertising Platformmentioning

confidence: 99%

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Platformisation of Mobile Operators Business Model: A Proposition Using Design Science Approach and Grounded Theory Principles

Hmoud¹,

Salim²,

Yaakub³

2020

Int. J. Adv. Sci. Eng. Inf. Technol.

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Mobile network operators (MNOs) business models (BM) are under pressure due to their lesser capability of introducing superior values to their customers in the mobile ecosystem. However, recent research efforts in developing new BM advocate twosided BM that encompasses the diversity of MNO's activities and capabilities. As a result, a new multidisciplinary service-based twosided BM needs to be developed that incorporates these activities and skills. The small body of the extant literature on the subject suggests that it may be possible to enhance MNOs' BM by combining contemporary information technology tools with managerial design principles and concepts. This study designs a two-sided mobile advertising BM to investigate the application of a big datadriven BM to transform MNOs' current one-sided BMs to two-sided ones. To accomplish this, it combines the design science research methodology (DSR), which aims to create a problem-solving artifact for real-world problems, and the grounded theory approach, which aims to develop substantive theory and increase the rigor of the design process. The initial BM was proposed using deductive and adductive reasoning from academic and grey literature. The results of this study have shown that the new BM can enhance their revenue streams and competitive edge. This study identified that successful BM should be built on established MNOs core competencies and business activities. This study showed the applicability of two-sided theory and big data-driven tools and technologies to create new superior value propositions to both advertisers and end-users and thus innovative BMs for MNOs. The paper concludes with the fundamental requirements to build a data-driven two-sided BM.

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“…Survey questions were adopted and adapted from existing studies on mobile, online news, and location-based services use (Lin et al 2016;Liu et al 2012;Merisavo et al 2007;Pew Research Center, 2015b;Pew Research Center, 2017;Wei et al 2010). In addition, questions from the U.S. Census (American Community Survey, 2017) were used for the demographic section of the questionnaire.…”

Section: Questionnairementioning

confidence: 99%

Journalism Conundrum: Perceiving Location and Geographic Space Norms and Values

Weiss

2018

Westminster Papers in Communication and Culture

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Determinants of mobile consumers' perceived value of location-based advertising and user responses

Cited by 49 publications

References 37 publications

Understanding the critical factors for successful M-commerce adoption

Understanding the critical factors for successful M-commerce adoption

Platformisation of Mobile Operators Business Model: A Proposition Using Design Science Approach and Grounded Theory Principles

Journalism Conundrum: Perceiving Location and Geographic Space Norms and Values

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