2024
DOI: 10.17687/jeb.v12i1.1193
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Determinants of Mobile Shopping Apps Continuance Intention: A Review and Proposed Conceptual Model

Weng Onn Lee,
Hon Tat Huam,
Raja Nerina Raja Yusof

Abstract: Mobile shopping apps have experienced significant global growth due to the widespread adoption of mobile devices in everyday life. The exponential expansion of mobile shopping app usage has brought up both opportunities and challenges for service providers. For online businesses, maintaining their current users is a vital means of gaining a competitive edge. Hence, the primary objective of this research is to develop a conceptual model to examine the factors that influence users' intention to continue using mo… Show more

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