Determinants of online food purchasing: The impact of socio-demographic and situational factors

Dominici, Andrea; Boncinelli, Fabio; Gerini, Francesca; Marone, Enrico

doi:10.1016/j.jretconser.2021.102473

Cited by 106 publications

(102 citation statements)

References 38 publications

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“…With a predicted annual growth rate of 6.7%, sales are projected to increase from $421.9 million in 2020 to $546.7 million in 2024 [3] (forecasts are adjusted for the expected impact of COVID-19). However, the uptake of online shopping proves to be highly product specific [4,5]. Whereas, worldwide, the share of online sales of consumer electronics and household appliances is expected to grow to, respectively, 39% and 31% by 2023, for food the projection is a mere 3% [6].…”

Section: Introductionmentioning

confidence: 99%

Adoption and Usage of E-Grocery Shopping: A Context-Specific UTAUT2 Model

Droogenbroeck

Hove

2021

Sustainability

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In order to determine how sustainable online grocery shopping is as a practice, it is crucial to have an in-depth understanding of its drivers. This paper therefore validates the Unified Theory of Acceptance and Use of Technology (UTAUT2) in the context of e-grocery and enriches it with five constructs. We exploit a self-administered survey among 560 customers of two Belgian supermarkets and test the model by means of hierarchical multiple regression analysis. We do so not only for the full sample, but also for users and non-users separately. For the full sample, four of the five proposed context-specific constructs—namely, perceived risk, perceived time pressure, perceived in-store shopping enjoyment, and innovativeness—help better explain the intention to adopt or continue to use e-grocery services. In the subsamples, only perceived time pressure and innovativeness add explanatory power, and this only for non-users. In other words, the additional constructs primarily help discriminate between users and non-users. In addition, while the extended model outperforms the original UTAUT2 model for all three samples, the added value of the extended model does not so much lie in a higher explained variance, but rather in a more correct identification of the drivers of BI.

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Section: Introductionmentioning

confidence: 99%

Adoption and Usage of E-Grocery Shopping: A Context-Specific UTAUT2 Model

Droogenbroeck

Hove

2021

Sustainability

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“…Online grocery shopping seems to work best in large cities, where the population is dense, incomes are high, and lots of people work long hours (Zarling, 2018). Dominici et al (2021) revealed that a typical online consumer buying food online is likely to be a young, educated woman living in a family with a very good or adequate overall economic situation.…”

Section: Consumer's Behaviour On the Online Grocery Marketmentioning

confidence: 99%

“…The significant point is that online grocery shopping is becoming more accessible by the day, the amount of food products sold online is increasing (Dominici et al, 2021) and more consumers are willing to use it (Saunders, 2018). The importance of online purchases is underlined by the facts that the population grows older, communication technologies develop, and consumers become more familiar with it (Anesbury et al, 2016).…”

Section: Introductionmentioning

confidence: 99%

“…Studies on the identification of factors influencing consumer buying intention in the online grocery market (Heng et al, 2018;Loketkrawee and Bhatiasevi, 2018;Bauerová and Braciníková, 2021;Dominici et al, 2021) are focused on food products, regardless of the differences between product categories. However, these factors vary depending on the product category and should not be generalized.…”

Section: Introductionmentioning

confidence: 99%

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The Impact of Brand on Consumer Preferences of Milk in Online Purchases: Conjoint Analysis Approach

Velčovská¹,

Larsen²

2021

Acta Univ. Agric. Silvic. Mendelianae Brun.

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The aim of the paper is to determine preferences of Czech consumers in online shopping of long-life semi-skimmed milk and to identify the importance of milk attributes in their online buying process, with focus on brand. Specifically, the study is focusing on: 1) identification of the importance of a brand in comparison with packaging, price and quality label in online purchases, 2) finding milk with maximum utility for consumers, and 3) revealing the most preferred brand of milk when other attributes stay the same. Data were collected in September 2018 through an online survey, using full-profile conjoint analysis. A total of 185 respondents 18+ living in the Czech Republic, selected by quota sampling method concerning the role of men and women in household food purchases, completed a questionnaire. Research results reveal that brand is the most important extrinsic quality cue affecting milk choice in online purchases, with relative importance 50.3%. The importance of other surveyed attributes is balanced, with 18.6% for packaging, 17.6% for price and 13.5% for quality label. Comparison of consumer preferences for three different brands of milk with otherwise the same attributes revealed the highest preference for brand coming from the region. A familiar brand plays a key role in maintaining a competitive position in the online grocery market.

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“…In recent years, with the rapid development of e-commerce and the rise of online shopping [1], fresh food enterprises add online sales channels to expand sales and enhance their competitiveness. Therefore, they gradually form the dual-channel sales model, which includes offline and online sales channels [2,3].…”

Section: Introductionmentioning

confidence: 99%

Fresh Food Dual-Channel Supply Chain Considering Consumers’ Low-Carbon and Freshness Preferences

et al. 2021

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Due to growing concerns for environmental problems and food quality, consumers pay more attention to the carbon emission and freshness of fresh food. The booming e-commerce also accelerates the development of the dual-channel supply chain. In the dual-channel supply chain of fresh food, the carbon emission and freshness of fresh food are becoming important factors affecting consumers’ purchase demand. This paper focuses on the optimal decision of carbon emission reduction and pricing, which is investigated by a Stackelberg game-theoretic approach in three dual-channel supply chain sales models (retailer dual channel, producer dual channel, and mixed dual channel). A two-stage fresh food supply chain system composed of a producer and a retailer is explored. The sensitivity analysis and the comparison of three dual-channel models are carried out. The results show the following: (1) the sales price, carbon emission reduction, market demand, producer’s profit, retailer’s profit, and supply chain’s profit of fresh food under the three dual-channel supply chains show the same change on different levels of consumers’ low-carbon preference coefficient and freshness level, respectively; (2) the optimal decision of carbon emission reduction and pricing, demand, and profit of the three dual-channel models need to be determined according to the value of consumers’ purchasing preferences for the retailer’s offline channel. The paper gives some enlightenment to the decision-making members in the fresh dual-channel supply chain.

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Determinants of online food purchasing: The impact of socio-demographic and situational factors

Cited by 106 publications

References 38 publications

Adoption and Usage of E-Grocery Shopping: A Context-Specific UTAUT2 Model

Adoption and Usage of E-Grocery Shopping: A Context-Specific UTAUT2 Model

The Impact of Brand on Consumer Preferences of Milk in Online Purchases: Conjoint Analysis Approach

Fresh Food Dual-Channel Supply Chain Considering Consumers’ Low-Carbon and Freshness Preferences

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