Determinants of Online Purchase Intention of Apparel Products in Lebanon

Mostafa, Rania B.; Hannouf, Hassan Naim

doi:10.4018/ijom.288422

Cited by 4 publications

(3 citation statements)

References 61 publications

(150 reference statements)

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“…Numerous research have looked into how specific cognitive characteristics may affect consumers’ intent to buy, such as perceived risk (Ariffin et al , 2018), perceived usefulness (Mostafa and Hannouf, 2022) and perceived quality (Luo et al , 2014). However, whether other factors in internet celebrity restaurants directly affect RI remains to be explored.…”

Section: Literature Reviewmentioning

confidence: 99%

What makes consumers repeat consumption internet celebrity restaurant?

Tang

Xie

Sun

et al. 2023

IJCHM

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Purpose Given the growing preference for internet celebrity restaurants, it is crucial to explore how internet celebrity restaurants can maintain customer loyalty. Therefore, this study aims to examine the connections between brand cognition [emotion value, brand symbol (BS) and brand experience (BE)], brand resonance (BR) and revisit intention. Design/methodology/approach In this paper, the authors use a theoretical model to test the relationship between cognition and intention. A total of 366 volunteers were recruited to participate in this research. Hypothesis testing and a moderated mediation model were used to measure the results. Findings BR acts as a mediator in the interaction between emotion value, BS, experience and repurchase intention (RI). Surprisingly, the authors also discover that electronic word-of-mouth (e-WOM) acceptance negatively modifies the relationship between brand cognition and BR. Internet exposure (IE) helps consumers perceive BE and BSs more favorably. Practical implications Managers should be aware of how internet celebrity BR is built. Specifically, they can use cultural or emotional elements to maintain relationships with consumers. Furthermore, to lessen the negative consequences of e-WOM, managers should work to maintain positive WOM consistency. Originality/value The research advances our knowledge of RI in internet celebrity restaurants settings. This study pioneers an investigation of how brand cognition is related to RI through BR’s mediating effect. It enriches this research perspective of the emerging restaurant literature. By analyzing the boundary impact of internet transmission on resonance, it also advances the literature.

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Section: Literature Reviewmentioning

confidence: 99%

What makes consumers repeat consumption internet celebrity restaurant?

Tang

Xie

Sun

et al. 2023

IJCHM

View full text Add to dashboard Cite

show abstract

“…Indeed, prior researchers and practitioners have been investigated the role of Internet, e-marketing, and utilization of digital technologies in various outlooks such as promotional events (Ashfaq et al, 2021;Gao et al, 2021;Waheed et al, 2021). Although several studies have been done to understand the insights of online platforms with respect to consumers' attention and advertisement perspectives in different industries worldwide (Canarslan & Bariş, 2022;Mostafa & Hannouf, 2022). Moreover, an exceptional work have been considered by the worldly scholars to uncover the influence of social media advertising and remainder Internetbased tools such as online gaming (Alharthey, 2021;Sadek, 2021).…”

Section: Introductionmentioning

confidence: 99%

Exploring the Impact of E-Marketing on Consumers' Online Cognitive and Affective Tendencies in Developing Nations

Waheed

Afzal

Shahzad

et al. 2022

International Journal of Online Marketing

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Consumers have become smarter therefore smart techniques are required to grab their paramount interest toward a particular product or service. Since advanced information communications technologies (ICTs) have radically changed the business operations whereas marketing paradigm is also dramatically transformed the promotional tactics by utilizing innovative ICTs. Corporate and researchers still believe that more work is required to unveil the role of evolving ICTs in boosting the marketing communications to attract the consumers in today’s era. Our study investigates the nexus between e-marketing (eM) model and consumers’ impulsive buying tendencies (IBTs) using two core streams, i.e., cognitive and affective tendencies drawing on theory of planned behavior (TPB). The key findings illustrated that eM has positive influence on consumers’ IBTs (i.e., cognitive and affective). In addition, comprehensive linkages affirmed the positive connection of each dimension of eM, i.e., mobile marketing, email marketing, and internet marketing on consumer’s IBTs.

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“…Online shopping has not been well accepted by local consumers since they are not yet ready to accept this new form of business because it seems risky and insecure (Mostafa & Hannouf, 2022). Economies, infrastructure, and politics pose major challenges to countries like Lebanon and Syria.…”

Section: Middle East Region's Performance In E-commercementioning

confidence: 99%

Modelling reverse e-logistics’ factors

Majzoub¹

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Determinants of Online Purchase Intention of Apparel Products in Lebanon

Cited by 4 publications

References 61 publications

What makes consumers repeat consumption internet celebrity restaurant?

What makes consumers repeat consumption internet celebrity restaurant?

Exploring the Impact of E-Marketing on Consumers' Online Cognitive and Affective Tendencies in Developing Nations

Modelling reverse e-logistics’ factors

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