2023
DOI: 10.56127/ijml.v2i1.550
|View full text |Cite
|
Sign up to set email alerts
|

Determinants of Oppo Smartphone Purchase Decision Making Among Students (Case Study of Gunadarma Karawaci Students)

Abstract: This study aims to analyze the effect of product quality, price and brand image on purchasing decisions on Oppo smartphones partially and simultaneously. Respondents in this study were 100 respondents, the sampling technique used was purposive sampling technique using the Slovin formula. The data collection method uses an online questionnaire. The data analysis technique used is multiple linear regression analysis test, t test, classic assumption test, coefficient of determination test, f test using SPSS 20 fo… Show more

Help me understand this report

This publication either has no citations yet, or we are still processing them

Set email alert for when this publication receives citations?

See others like this or search for similar articles