2024
DOI: 10.1108/jchmsd-08-2023-0138
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Determinants of perceived benefits: cultural recognition, traditions and cultural linkages

Patricia Pilar Zirena-Bejarano,
Luis Guillermo Choquecahuana-Valverde

Abstract: PurposeThe present study addresses the literature gap on cultural linkages, traditions, cultural recognition and the perceived benefits of consumers in the orange economy. The article focuses on analyzing the impact of traditions and cultural linkages on the relationship between cultural recognition and the perceived benefits of consumers.Design/methodology/approachThe empirical study is conducted on a sample of 393 consumers from the city of Arequipa, Peru utilizing structural equation modeling (SEM) with Sma… Show more

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