Determinants of Platform Ecosystem Health: An Exploration Based on Grounded Theory

Chen, Yun; Sun, Yajing

doi:10.3846/jbem.2021.15047

Cited by 12 publications

(7 citation statements)

References 35 publications

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“…They find that a favorable brand image will enhance customer satisfaction and brand loyalty [7]. Besides, Cheng and Chen study the purchase intention of consumers in the live broadcast of cultural perspective and find that when the product is put on the appropriate stage, it can effectively improve the consumers' desire to buy and then promote the generation of consumption behavior [8].…”

Section: Important Resultsmentioning

confidence: 99%

Analyzing the Strategy of Chicecream's Brand Image Based on Marketing Mix Theory

Wang

2023

AEMPS

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Influencers refer to people who spread information through the internet and become popular due to their own attention from netizens. This idea is expanded by the term "Internet celebrity brand," which refers to a brand that has become popular with consumers through online marketing. The aim of this study was to explore how Internet celebrity brands could improve their brand image and foster consumer goodwill. This paper further developed Marketing Mix Theory by exploring the effectiveness of dimensions of Marketing Mix Theory and brand image. Besides, the research also exploited the SWOT method to analyze the product, price, place, and promotion of the Chicecream. This research concluded that Chicecream' s high pricing can generate negative perceptions among consumers, and inappropriate positioning strategies can lead to fragmentation of the brand image and detract from the effectiveness of brand marketing. Through the above summary and analysis, the article provided ideas on how to cultivate a good brand image for online celebrity brands from the perspectives of price, product, place, and promotion.

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Section: Important Resultsmentioning

confidence: 99%

Analyzing the Strategy of Chicecream's Brand Image Based on Marketing Mix Theory

Wang

2023

AEMPS

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“…On the other hand, according to Pandit (1996), nine processes (principles) of building grounded theory were employed in our manuscript, and our theoretical model had already reached closure until step 8. Meanwhile, we also employed the index of "the new sample and data" to test and confirm our final theoretical saturation process (Chen and Sun, 2021). In order to show the valid final result, we separated our 152 documents into two parts: 140 for the original theoretical model and 12 documents for the theoretical saturation process.…”

Section: Methodsmentioning

confidence: 99%

Theoretical framework for the determinants and management of food safety problem: A case study of the waste cooking oil issue in China

Chen

Chitose

Kusadokoro

et al. 2022

Front. Sustain. Food Syst.

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The public health issue of illegal waste cooking oil in China had become a well-known food safety problem since 2010, resulting in indigestion and stomach aches when they ate them unconsciously. The Chinese government has promulgated relevant food safety regulations to prevent this public health issue from worsening. Meanwhile, Chinese researchers have already conducted corresponding research and recommended several associated policy implementations; however, this illegal waste cooking oil issue persists more than 10 years later. Hence, a systematic and comprehensive analysis of the determinants and management of the waste cooking oil issue is needed to be reassessed. Unlike previous research based on first-hand data and the principles of grounded theory analysis, this novel research is the first attempt to employ second-hand data from 152 court judgments collected from the China Judgments Online official database by engaging the grounded theory analysis to develop a new theoretical framework. The results demonstrate that legal loopholes, food hygiene inspectors, and consumer self-protection consciousness are the three crucial determinant factors in this China's public health issue. As well, offender crime patterns and case characteristics play an essential role in leading to the final food safety. Furthermore, the demographic profiles of these public health criminals are also validated in the discussion part, including the criminals' age, educational background, the average judgment amount, and the sentencing span specific type of crime. Based on the findings, we propose three management guidelines for Chinese legislation: redefining the waste cooking oil issue, raising the hot pot restaurant sanitation permission threshold, and improving overall food safety awareness and education in communities. Importantly, our research outcomes could provide a new theoretical basis for China's waste cooking oil and other public health issues in China and even worldwide.

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“…In addition to traditional production factor inputs that can impact the efficiency of capital use in carbon sink fisheries, there are also unidentified and unproven factors that will shape the DIFSE for marine carbon sink fisheries. Therefore, on the basis of previous studies, this paper tries to establish an analytical framework for the determinants of DIFSE with the help of grounded theory [ 38 ]. Grounded theory is a qualitative research method, which sets out to form the concepts, categories, and connections from data and ultimately establishes an analytical framework from the bottom up [ 39 ].…”

Section: An Analytical Framework Based On Grounded Theorymentioning

confidence: 99%

Evaluation and Determinants of the Digital Inclusive Financial Support Efficiency for Marine Carbon Sink Fisheries: Evidence from China

Zhu

2022

IJERPH

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The development of digital inclusive finance has greatly improved the feasibility of financial inclusion. Therefore, in the context of the constrained financing of marine carbon sink fisheries, we try to investigate whether digital inclusive finance exhibits a supportive effect on marine carbon sink fisheries and thus enhances the capacity of marine carbon sinks. Specifically, this paper empirically calculates the grey correlation between the development of digital inclusive finance and marine carbon sinks based on data in nine coastal provinces of China from 2011 to 2019. The empirical results show that the grey relational coefficients between the above two in China are more than 0.5, revealing a significant positive correlation. Then, on this basis, we estimate the digital inclusive financial support efficiency (DIFSE) for marine carbon sink fisheries by applying the Super-EBM model. In addition, the determinants affecting the DIFSE for marine carbon sink fisheries selected based on the grounded theory are explored through the Tobit model. The conclusions are as follows. First, there are time-varying characteristics and regional heterogeneity in DIFSE. Generally, the effect of China’s digital inclusive financial support for marine carbon sink fisheries is expanding year by year. Among them, the DIFSE in the northern marine economic circle is currently the highest, followed by that in the south and east. Second, the input of productive factors, promotion of fishery skill, development of fishery technology, and Internet coverage will significantly increase the value of DIFSE, while output structure, income level, fishery disasters, and marine pollution will have significant negative effects on DIFSE. These empirical results can help policymakers better understand the contribution of digital inclusive finance to marine carbon sink fisheries and provide them with valuable information for the formulation of supportive policies.

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Determinants of Platform Ecosystem Health: An Exploration Based on Grounded Theory

Cited by 12 publications

References 35 publications

Analyzing the Strategy of Chicecream's Brand Image Based on Marketing Mix Theory

Analyzing the Strategy of Chicecream's Brand Image Based on Marketing Mix Theory

Theoretical framework for the determinants and management of food safety problem: A case study of the waste cooking oil issue in China

Evaluation and Determinants of the Digital Inclusive Financial Support Efficiency for Marine Carbon Sink Fisheries: Evidence from China

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