Determinants of purchase intention toward halal packaged food from non-muslim manufacturers

Ruangkanjanases, Athapol; Sermsaksopon, Tassaya Sermsaksopon; Simamora, Bachtiar H.

doi:10.20525/ijrbs.v8i5.312

Cited by 3 publications

(3 citation statements)

References 8 publications

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“…Development of local agriculturally based food items and other commodities for local communities utilizing appropriate technologies (Tulipa et al 2020). The world's largest Muslim nation, Indonesia, has a comparative advantage in that it has numerous options to produce and export food and beverages of high export quality that adhere to halal standards (Ruangkanjanases et al 2019). Based on implementation's acceptability (75.9%) and viability (67.6%), 71.3% of people have a favourable view toward labeling actions on products.…”

Section: Introductionmentioning

confidence: 99%

After the Covid-19 Pandemic, The structure, Behavior, and Performance of Indonesia's Halal Food Industry

Manihuruk,

Manihuruk

2023

Proceedings of the International Conference on Industrial Engineering and Operations Management

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The goal of the study is to assess Indonesian halal food in the future in terms of structure, behavior, performance, and digital marketing. Indonesia, which has the world's largest Muslim population, has a comparative advantage in that it has many options to produce and export food and drinks of high export quality that adhere to halal standards. Although there are several sources of food raw materials, their utilization is not ideal. The study's objective is to evaluate Indonesian halal food in the context of structure, behavior, performance, and digital marketing in the future. The fact that Indonesia, which has the biggest Muslim population in the world, has a variety of ways to produce and export halal-compliant foods and beverages gives it a comparative edge. Although there are many places to get food's raw materials, the way they are used is not ideal.

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Section: Introductionmentioning

confidence: 99%

After the Covid-19 Pandemic, The structure, Behavior, and Performance of Indonesia's Halal Food Industry

Manihuruk,

Manihuruk

2023

Proceedings of the International Conference on Industrial Engineering and Operations Management

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“…Most of them research on buying intentions in halal food products (Ahmed, Najmi, Faizan, & Ahmed, 2019;Ashraf, 2019;Awan, Siddiquei, & Haider, 2015;Azam, 2016;Bashir, 2019a;Hamzah, Othman, Rashid, & Ngah, 2020;Haque, Sarwar, Yasmin, Tarofder, & Hossain, 2015;Iranmanesh, Mirzaei, Parvin Hosseini, & Zailani, 2019;W. Khan, Akhtar, Ansari, & Dhamija, 2020;Marmaya, Zakaria, & Desa, 2019;Muslichah, Abdullah, & Razak, 2019;Shah Alam & Mohamed Sayuti, 2011;Shahzad, Jun, Noor, & Zubair, 2020;Simamora, Sermsaksopon, & Ruangkanjanases, 2019;Soon & Wallace, 2017;Vanany, Soon, Maryani, & Wibawa, 2019;Yunus, Rashid, Ariffin, & Rashid, 2014); halal logistic (Ag Majid, Abdul Hanan, & Hassan, 2020); sharia fashion (Kusumawati, Listyorini, Suharyono, & Yulianto, 2019); halal meat (Sherwani, Ali, Ali, & Hussain, 2018); Islamic life insurance (Souiden & Jabeur, 2015); Islamic bank (Souiden & Rani, 2015); and halal cosmetic products (Handriana et al, 2020;Islam, 2021;Khalid, Wel, & Mokhtaruddin, 2021;N. Khan, Sarwar, & Tan, 2020;Ngah et al, 2021;Suparno, 2020;Widyanto & Sitohang, 2021).…”

Section: Introductionmentioning

confidence: 99%

The Role of Consumer Attitude in Mediating Religiosity and Ethnocentrism on Purchase Intention of Local Halal Cosmetics Product

Surya¹

2023

IJEBMR

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This study aims to determine the effect of consumer religiosity, consumer ethnocentrism and consumer attitude in increasing the intention to buy local halal cosmetic products in Indonesia, and to examine the role of consumer attitude in mediating the effect of religiosity and ethnocentrism on purchase intention. This research is a causal research type, with a quantitative approach, in which data is taken using a questionnaire to 235 Wardah consumers in 5 major cities in Indonesia. The sampling technique used is non-probability sampling, namely incidental sampling. Furthermore, the hypothesis test was carried out using the Partial Least Square (PLS) and the mediation test. Results show that both religiosity and ethnocentrism have a significant effect on consumer attitude and consumer attitude has a significant effect on purchase intention. Other results indicate that there is no significant effect on the direct relationship between religiosity on purchase intention, on the contrary, there is a significant effect on the direct relationship between ethnocentrism and purchase intention. The empirical results also show that consumer attitudes fully mediate the relationship between religiosity and purchase intention, as well as partially mediate the relationship between ethnocentrism and purchase intention. The coefficient of R-squared purchase intention is known to be quite high, namely 0.62, which means that 62% of purchase intention can be increased by consumer religiosity, attitude and ethnocentrism

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“…Furthermore, to ensure that the packaged food consumed has met the halal criteria, one of the ways used by every Muslim is to look at the halal certification and logo on the food packaging. Halal certification refers to the official recognition of the preparation process, slaughtering, cleaning, handling, and order of relevant related management practices by an established body (Aziz & Chok, 2013;Ruangkanjanases et al, 2019), such as the Halal Product Guarantee Agency (BPJPH) in Indonesia, the Islamic Food and Nutrition Council of America (IFANCA) in America, Jabatan Kemajuan Islam Malaysia (JAKIM) in Malaysia, and the Korean Muslim Federation (KMF) in South Korea.…”

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confidence: 99%

An Empirical Study on Korean Packaged Halal Food Manufactures: Muslim Millennial Consumers' Purchase Intention

Zahra,

Said,

Muhammad

2023

IJEMBIS

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This study aims to identify millennial Muslim consumers' perceptions of South Korean halal packaged food products and examine the relationship of each determinant to these food products. The research method used is a quantitative survey with a multiple linear regression data analysis method. The results showed that the primary perception of millennial Muslim consumers' intention to buy South Korean halal packaged food is the halal logo or certification. The factors determining this purchase intention do not fully have a positive and significant effect. Factors that have a positive and significant influence include; halal awareness, halal logo/certification, and product ingredients. While the factors of religious belief and exposure do not positively and significantly influence purchasing intentions. This study recommends that businesses engaged in the South Korean food sector with Muslims as their target customers follow halal principles, such as managing halal certification and including halal labels, raw material information, and processing methods of product/food packaging.

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Determinants of purchase intention toward halal packaged food from non-muslim manufacturers

Cited by 3 publications

References 8 publications

After the Covid-19 Pandemic, The structure, Behavior, and Performance of Indonesia's Halal Food Industry

After the Covid-19 Pandemic, The structure, Behavior, and Performance of Indonesia's Halal Food Industry

The Role of Consumer Attitude in Mediating Religiosity and Ethnocentrism on Purchase Intention of Local Halal Cosmetics Product

An Empirical Study on Korean Packaged Halal Food Manufactures: Muslim Millennial Consumers' Purchase Intention

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