2018
DOI: 10.1111/ecin.12710
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Determinants of Revenue in Sports Leagues: An Empirical Assessment

Abstract: This study investigates determinants of revenue in North America's four major professional sports leagues. Revenue is positively associated with on‐field success in baseball (MLB), basketball (NBA), and hockey (NHL), but not in football (NFL). The returns to success are not diminishing as commonly assumed, which casts doubt on the uncertainty of outcome hypothesis, and differences across leagues are consistent with revenue sharing arrangements. Estimates indicate a strong negative but diminishing relationship … Show more

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Cited by 49 publications
(46 citation statements)
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“…As there are only 16 games in the regular season, the elasticity of game day attendance to winning is somewhat muted in the short run (see Table A6). This is consistent with Bradbury (2019) who shows that revenues in the NFL are insensitive to the current and prior season on‐field performances.…”
Section: Resultssupporting
confidence: 91%
See 1 more Smart Citation
“…As there are only 16 games in the regular season, the elasticity of game day attendance to winning is somewhat muted in the short run (see Table A6). This is consistent with Bradbury (2019) who shows that revenues in the NFL are insensitive to the current and prior season on‐field performances.…”
Section: Resultssupporting
confidence: 91%
“…Vrooman (1995) estimates a 3‐year win elasticity over the period 1990–1992 of .12, which implies if the average win rate doubles over these 4 years franchise revenues would increase by 12%. Vrooman (1995) and Bradbury (2019) show that NFL revenues are considerably less win elastic than the other major U.S. sports. However, if measured over a longer period of time, the arguments laid out in (Vrooman 2012) would imply higher win elasticities.…”
Section: Resultsmentioning
confidence: 99%
“…Finally, the findings above suggest that the results of Bradbury (2019a), while locally relevant, may not exist at a macro level. Specifically, Bradbury finds that individual sport league team's revenues rise at an increasing rate with respect to a team's likelihood of winning.…”
Section: Resultsmentioning
confidence: 84%
“…If the CSF is sufficiently concave, then revenue may increase at an increasing rate with respect to winning, but there is still an optimal investment. This has been explored theoretically (Fort and Winfree 2009) and this result has been found empirically (Bradbury 2019). In this case, the second derivative of the profit function with respect to the team's investment is negative if ϕ<1+2()xi+αxj+α.…”
mentioning
confidence: 90%