Determinants of Rice Farmer Participation in the Direct Marketing Channel in Ghana

Donkor, Eunice Adu; Garnevska, Elena; Siddique, Muhammad Imran; Donkor, Emmanuel

doi:10.3390/su13095047

Cited by 20 publications

(10 citation statements)

References 46 publications

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“…Farmers with larger farms or higher number of productions are able to sell directly to processors/consumers. Otherwise, farmers with small farms or small number of productions will have difficulty in choosing marketing channels [18,19]. The length of milk marketing channels also affects the environment because it takes up more fuel consumption in the distribution of fresh milk from producers to consumers.…”

Section: Resultsmentioning

confidence: 99%

Value chain analysis of fresh dairy milk in Sleman Regency

Wijiono,

Kusumastuti,

Putra

2023

IOP Conf. Ser.: Earth Environ. Sci.

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The right value chain influences effectiveness and efficiency. The use of the right value chain will provide benefits in economic and environmental. The value chain that can still be maximized is the fresh dairy milk. This paper aimed to analyze the fresh dairy milk channel, marketing margin, and marketing efficiency in Pakem Subdistrict and Cangkringan Subdistrict, Sleman Regency. The research was conducted to collect data from 35 farmers, actors involved, and dairy cooperatives as respondents who were selected using purposive and snowball sampling techniques. The results showed that there are four marketing channels of fresh dairy milk but ineffective due to high marketing margins and a low Farmer’s Share (FS) value of <60. Poor marketing channels have an economic impact and environmental impact. The economic impact on decreasing farmers’ income and reducing farmers’ welfare. While the environmental impact is an increase in the use of fuel in the distribution of fresh dairy milk and the performance of the dairy industry.

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Section: Resultsmentioning

confidence: 99%

Value chain analysis of fresh dairy milk in Sleman Regency

Wijiono,

Kusumastuti,

Putra

2023

IOP Conf. Ser.: Earth Environ. Sci.

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“…Donkor et al [20] examined the determinants of rice farmer participation in direct marketing channels and analyzed the factors influencing their level and intensity of participation. Primary data was collected, and a double hurdle model was employed for the analysis.…”

Section: Empirical Reviewmentioning

confidence: 99%

Effect of financial inclusion on market participation of rice farmer’s cooperative members in Anambra State

Chukwulobelu Sophy Amaka,

Enwelu Achunam Innocent,

Obianefo Chukwujekwu Aloysius

2024

Int. J. Life Sci. Res. Arch.

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This study on the effect of financial inclusion on market participation of rice farmer’s cooperative members in Anambra State, Nigeria used a combination of analytical tools like descriptive statistics, beta, and linear regression models to operationalize the data collected from a random sampling of 328 respondents. Descriptively, the study found that the majority of the respondents had access to savings accounts (87.0%) and point of sales (85.0%). Additionally, 81.0% confirmed the availability of microfinance bank (MFB) services, highlighting the extensive presence of MFBs in Anambra State. The study also delves into the market participation of rice farmers. The average farm size for the cooperative was found to be 9.85 hectares, producing an output of 39.73 tons. A high market participation index (0.848) showed that 84.8% of the total rice output was offered for sale. Furthermore, the result of the beta regression analysis revealed that online banking or self-service platforms (0.097), and microfinance services (0.180) positively influence farmer's decisions to participate in the market. Furthermore, cooperative age, legal status, and gender significantly determined the use of these financial products. It was also discovered that various challenges faced by farmers for financial inclusion, such as high interest rates and poor internet services hamper on market participation ability of the farmers. The study therefore recommends that financial institution should revise their interest rate to help accommodate a diverse range of rice farmers.

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“…Going direct marketing may raise income levels that help promote living standards. In addition, it transformed the rural economy into a modern shape in Northern Ghana (Donkor, Garnevska, Siddique , & Donkor, 2021).…”

Section: Assessing Marketing MIXmentioning

confidence: 99%

A Study of Farmers Direct Marketing: Assessing the Factors for the Home to Land Approach

2022

EJBM

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The Bangladesh Economic Review 2022 states that 4.03 percent of the overall budget is spent on agriculture, food security, fisheries, and livestock. Total subsidies for farmers amount to Tk 9,500 crore, while incentives for using new machinery amount to Tk 3,220 crore. The government of Bangladesh has also taken other measures to help the farmers. However, farmers are not actually in a particularly prosperous position. As a nation built on agriculture, improving a lot of farmers is essential to Bangladesh's economic health. The research aims to assess whether farmers can successfully implement a different approach to selling. One hundred twenty key opinion leaders of an 8-10 person farmers' organization were surveyed to provide evidence for the elements that affect direct sales. Age, money, knowledge, and technical literacy were determined to be demographic parameters that have an impact on the effectiveness of agricultural digitalization in general. To meet the minimum requirements for selling their goods to consumers in their homes, farmers must meet certain conditions. Four hypotheses have been developed to discover the linkage between farmers' direct market participation and support in financial, technological, supply chain management, and marketing mix support. The reliability test, correlation test, descriptive statistics, and regression analysis have been performed. The findings show that technical support has more positive relationships with farmers' direct marketing, whereas other independent variables exhibit weaker positive relationships with the dependent variable. In addition, farmers believe they deserve financial compensation for their time and effort in responding to the survey.

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Determinants of Rice Farmer Participation in the Direct Marketing Channel in Ghana

Cited by 20 publications

References 46 publications

Value chain analysis of fresh dairy milk in Sleman Regency

Value chain analysis of fresh dairy milk in Sleman Regency

Effect of financial inclusion on market participation of rice farmer’s cooperative members in Anambra State

A Study of Farmers Direct Marketing: Assessing the Factors for the Home to Land Approach

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