Determinants of safety-focused product purchasing in the United States at the beginning of the global COVID-19 pandemic

Clemens, Kelly S.; Matkovic, John; Faasse, Kate; Geers, Andrew L.

doi:10.1016/j.ssci.2020.104894

Cited by 34 publications

(29 citation statements)

References 16 publications

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“…Although female reported higher rates of fear of COVID-19 than males ( Bitan et al, 2020 ; Broche-Pérez et al, 2020 ; Zolotov et al, 2020 ; Sakib et al, 2020 ), our findings revealed that men showed higher levels of panic buying than woman. Accordingly, even though men feel less fear than women, the relationship between worry and buying is more predominant in men ( Clemens et al, 2020 ) This results also shed light regarding the coping strategies used by gender face of fear, revealing that excessive buying could be more associate with males. Furthermore, gender differences are also seen in other kinds of consumer behavior, such as impulse buying ( Aquino et al, 2020 ), compulsive buying ( Lee and Workman, 2015 ), and conspicuous consumption ( Segal and Podoshen, 2013 ; Verdugo and Ponce, 2020 ).…”

Section: Discussionmentioning

confidence: 80%

Development and initial psychometric properties of a panic buying scale during COVID-19 pandemic

Lins

Aquino

2020

Heliyon

132

128

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Fear is a powerful driver of human behavior, even more during times of crisis. Panic buying occurs when fear and panic influence behavior leading people to buy more things than usual. So far, no specific scale on this has been found in the major databases, thus the aim of this exploratory study is to develop a Panic Buying Scale (PBS) during COVID-19 pandemic. 393 Brazilians took part in this study (251 women and 142 men), answering a sociodemographic questionnaire and instruments of these variables: (1)panic buying, (2)impulse buying, (3)temporal focus, (4)optimism, (5)risk perception, (6)need for cognition. Data collection was conducted through an online questionnaire which was shared through social media networks, from April 10th to May 4th, 2020. Factorial exploratory and confirmatory analysis indicated that PBS has a unidimensional solution and showed satisfactory reliability indexes. Results revealed that men buy more by panic than women. PBS also was positively correlated with impulse buying, past and future temporal focus, and risk perception; as well as negatively correlated with optimism and age. Findings suggest that PBS is psychometrically acceptable in the Brazilian context. This new instrument can be useful to understand the psychosocial phenomena associated with consumer behavior. Future investigations could provide more evidences of validity in other contexts.

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Section: Discussionmentioning

confidence: 80%

Development and initial psychometric properties of a panic buying scale during COVID-19 pandemic

Lins

Aquino

2020

Heliyon

132

128

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“…They are now flatter to use multiple devices at a time while making their purchase decision; this trend is attributed to advent of advanced technologies (Petit, Velasco, & Spence, 2019) and now it is obvious. Consumers are now during this pandemic doing their individual research and evaluation as well as purchase of products and services ranging from basic-need items like groceries, clothes, home appliances to luxury and big budget items like gadgets, insurance, automobiles and homes through online channels (Clemens, Matkovic, Faasse, & Geers, 2020). All these trends are attributed to smartphones and internet sites, especially social media sites, getting consumers involved with learning in an informative and intriguing way that motivates participation and indulgence regardless of product category (Alexa, Shayne, Robert, & Michael, 1996;Wertime & Fenwick, 2011).…”

Section: Digital Marketing and Customer Behaviourmentioning

confidence: 99%

Digital Marketing Communication and Consumer Buying Decision Process in Pandemic Standpoint (COVID-19): An Empirical Study of Bangladeshi Customers’ in Branded Cosmetics Perspective

Akter¹,

Sultana²

2020

OJBM

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The impact of digital buying during COVID-19 situation in Bangladesh creates a vast number of customers since staying at home availing products specially in aspects of branded cosmetics. A large number of customers really are ordering branded cosmetics through online in Bangladesh during pandemic (COVID-19). This study focuses the standpoint of digital marketing communication of branded cosmetics in Bangladeshi customers. The primary data was collected from Dhaka (Capital of Bangladesh) through online using convenient sampling and the sample size was 665. Chi-square along with hypothesis test was applied. The study reflects that digital channel of communication such as websites, social media, was used/followed through smart phones or computers during this pandemic while buying branded cosmetics in Bangladesh specially at Dhaka city. In buying decision process, starts from need recognition to post purchase behaviour were affected enormously. The outcome of the result shows digital marketing communication could trigger on every stage of buying decision behaviour with high involvement in buying branded cosmetics. This study also showed that customers have positive feelings towards digital platforms during this pandemic (COVID-19).

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“…(75) Access to certain protective products has become a necessity, like the accessibility of handwashing facilities and disinfectant household supplies. (76, 77) In addition, other needs have been politicized such as the use of facemasks. (78) This societal crisis has polarized communities, which have then incurred community altercations between people, such as healthcare workers being discriminated and bullied, thus aggravating mental health of first respondents and their relatives.…”

Section: Discussionmentioning

confidence: 99%

Non-medical COVID-19-related personal impact in medical ecological perspective: A global multileveled, mixed method study

Dye

Levandowski

Siddiqi

et al. 2021

Preprint

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BackgroundThe COVID-19 pandemic has led to widespread public health measures to reduce transmission, morbidity, and mortality attributed to the SARS-CoV-2 virus. While much research and focus surrounds COVID-19 vaccine development, testing, and supportive management, little is known about the determinants of non-medical, personal impact of COVID-19 prevention policies. We aimed to understand determinants of non-medical COVID-19 impact and to account for its multileveled, intersectional nature of associations.MethodsThis cross-sectional, multi-level, convergent mixed-methods study assessed a range of beliefs, practices, and experiences relating to COVID-19. We recruited a global sample (n=7,411) using both Facebook and Amazon mTURK platforms. We constructed a novel data-driven non-medical COVID-19 Impact Score and four subcomponents (“Personal Action,” “Supply-related,” “Cancellations,” and “Livelihood” impacts). We used generalized estimating equation models with identity link functions to determine concomitant association of individual, household, and country-level variables on the impact scores. We also classified 20,015 qualitative excerpts from 6859 respondents using an 80-code codebook.ResultsTotal and component impact scores varied significantly by region with Asia, Africa, and Latin America and the Caribbean observing the highest impact scores. Multilevel modeling indicated that individual-level sociocultural variables accounted for much of this variation with COVID-related worry, knowledge, struggles in accessing food and supplies, and worsening mental health most strongly associated with non-medical impact. Family responsibilities, personal COVID medical experience, and health locus of control – in addition to country-level variables reflecting social and health challenge – were also significantly and independently associated with non-medical impact.DiscussionNon-medical personal impact of COVID-19 affects most people internationally, largely in response to shutdowns, implementing prevention requirements, and through economic consequences. In the context where most of the world’s population does not have direct medical experience with COVID-19, this phenomena of non-medical impact is profound, and likely impacts sustainability of public health interventions aimed at containing COVID-19.

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Determinants of safety-focused product purchasing in the United States at the beginning of the global COVID-19 pandemic

Cited by 34 publications

References 16 publications

Development and initial psychometric properties of a panic buying scale during COVID-19 pandemic

Development and initial psychometric properties of a panic buying scale during COVID-19 pandemic

Digital Marketing Communication and Consumer Buying Decision Process in Pandemic Standpoint (COVID-19): An Empirical Study of Bangladeshi Customers’ in Branded Cosmetics Perspective

Non-medical COVID-19-related personal impact in medical ecological perspective: A global multileveled, mixed method study

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