Determinants of scale of farm operation in the eastern region of Ghana

Kwapong, Nana Afranaa; Ankrah, Daniel Adu; Anaglo, Jonathan Nicholas; Vukey, Enoch Yao

doi:10.1186/s40066-021-00309-6

Cited by 16 publications

(6 citation statements)

References 34 publications

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“…With an average annual production of 4,466,906.01 Mt and 400,704.25 Mt, respectively, of staples and other agricultural products like cassava and maize, the Eastern Region of Ghana was chosen for this study. Additionally, the region’s proximity to Accra, the national capital, strengthens its trade and marketing network (Kwapong et al , 2021; Ministry of Food and Agriculture [MoFA], 2015). As a result, the number of emerging food processing SMEs and businesses adding value to raw farm products in the area has increased (Ampadu-Ameyaw and Omari, 2015).…”

Section: Methodsmentioning

confidence: 99%

The impact of marketing modification on the performance of food processing SMEs in Ghana

Abrokwah-Larbi

Awuku-Larbi²

2023

JRME

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Purpose The purpose of this study is to empirically examine the effect of marketing modification on business performance from the perspective of marketing capabilities theory. Design/methodology/approach This study employed a survey method to collect data from 225 food processing small- and medium-sized enterprises (SMEs) on the Ghana Enterprise Agency (GEA) registered list in the Eastern Region of Ghana. The effect of marketing modification on the performance of SMEs in the food processing industry was evaluated using a structural equation modeling (SEM) – path analysis. Findings According to the study’s findings, marketing modification has a positive and significant impact on the financial performance (FP), customer performance (CP), internal business process performance (IBPP) and learning and growth performance (LGP) of Ghanaian SMEs engaged in food processing. The results of this study also demonstrated the importance of marketing modification determinants, such as marketing resources (MR), cross-functional and interenterprise collaboration (CFIEC), architectural marketing capability (AMC) and marketing strategy decision implementation (MSDI), in achieving food processing SME performance in Ghana. Research limitations/implications This current research has its limitation, even though its importance has been mentioned earlier. First, the study can be improved by expanding the sample size through the inclusion of other SMEs from other industries since it is industry specific (i.e. food processing SME). Second, this current study was conducted in Ghana. To compare results, the current study may be replicated in other emerging countries. Third, future research studies may consider how business environmental factors such as technological change (e.g. use of artificial intelligence and machine learning) moderate the relationship between marketing modification and SME performance. Practical implications The outcomes of this research study are anticipated to give profitable implications to both academicians and practitioners. For the academic aspect, this study provides an important contribution to marketing modification and performance literature by examining the impact of innovative marketing on the performance of food processing SMEs in Ghana. For practitioners, this study indicates that food processing SME owners/managers must focus on marketing modification to develop their performance. The increase in marketing modification application through marketing capabilities such as MR and CFIEC will enable owners/managers to achieve performance targets. Social implications The application of marketing modification among food processing SMEs in Ghana will contribute greatly to their profitability, survival and growth. The growth and survival of food processing SMEs (not limited to food processing SMEs) in Ghana will help in the control of unemployment, which is a major social issue in Ghana. Originality/value The study’s findings provide solid support for the marketing capabilities theory. This study also supports the notion that food processing SMEs should perceive marketing modification and its determinants (i.e. MR, CFIEC, AMC and MSDI) as a critical strategic capacity to enhance their performance (i.e. FP, CF, IBPP and LGP). In terms of contribution, this study adds to the body of knowledge already available on marketing modification and business performance, particularly in the setting of an emerging economy.

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Section: Methodsmentioning

confidence: 99%

The impact of marketing modification on the performance of food processing SMEs in Ghana

Abrokwah-Larbi

Awuku-Larbi²

2023

JRME

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“…The farming experience of respondents was 17.37 years. The average farming experience among participants and non-participants indicates that farmers have rich experience in the cultivation of cocoa and hence could affect how they do things, take certain decisions and access information from other sources directly and indirectly (Kwapong et al, 2021). Participants' average income (GH₵ 5349.55) was higher than non-participants (GH₵ 3945.79).…”

Section: Demographic Profile Of the Farmersmentioning

confidence: 97%

“…In addition, families with larger households utilize some of their resources to care for their other household and children's needs. As a result, the number of resources available for expanding farm size or migrating from small to medium or largescale farming is reduced (Donkor and Owusu, 2014;Kwapong et al, 2021). Moreover, smallholder farmers often cultivate small areas since they lack access to large landholdings and live in poverty.…”

Section: Demographic Profile Of the Farmersmentioning

confidence: 99%

Market Concentration and Demand for Alcoholic Beverages in Major Motor Parks Within Ibadan Metropolis, Oyo State, Nigeria

Sowunmi,

AKINMULEYA

2023

APSTRACT

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The value addition to alcoholic beverages through packaging in small nylon and increase in the introduction of new brands has led to its high demand and many Nigerians earning their means of livelihood through the sales. The study showed that the average consumption per day was 6.1 sachets per week. The study revealed that 28.6% of the consumers’ monthly income was spent on alcoholic beverages per month. Seaman brand had the highest market share (73.4%); this was followed by Chelsea (66.2%). The study affirmed that 62.9% of the consumers based their choice on high alcoholic content while 3.1% claimed the choice was based on the medicinal (cures pile) value. Also, Captain Jack had the highest market concentration (0.35). The age of respondents, marital status, household size, and the quantity consumed per week were the factors that influenced consumers’ monthly expenditure on alcoholic beverages. It is recommended that efforts should be made by the government to reduce the rate of consumption of alcoholic beverages at the motor parks by enforcing the existing (FRSC Act cap 141 Laws of the Federation of Nigeria) law banning/regulating the sales or increasing tax on the brands to make it out of reach for most consumers.

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“…The narrative was similar in Ghana, where border closures and import bans highlighted how fragile and vulnerable the country's food systems have been. The country's agricultural production is characterized by a rain-fed system, with smallholder rural farmers totally reliant on farm machinery and inputs from nearby urban cities (Kwapong et al,2021). Due to the pandemic's restrictions, these machinery and agricultural inputs operators who supply rural farmers were unable to travel between communities.…”

Section: Impact Of the Covid-19 Pandemic On The Ghanaian Agri-food Sy...mentioning

confidence: 99%

COVID-19, Agriculture and Food Security in Ghana; The Way Forward

Afele

Ansah

Nimo

et al. 2022

GJSTD

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Food production, its availability and accessibility will continue to be a key contributor to human existence. The world was hit by the COVID-19 pandemic in the year 2020 and its effect trickled to reduced production in many industries across the globe. Understanding effects of the pandemic in Ghana triggered this paper. The study took the form of a desk review where current studies across the globe on the effect of the pandemic on agriculture and food security were reviewed, after which it was supported by data from questionnaire administrations. Across the globe, agricultural production experienced a reduction which phased into food security and its pricing. This was not limited to the extremely affected countries, but also, in countries were COVID-19 infections were low, agriculture, food security and its pricing experienced negative impacts. One key limiting factor that spiked the challenge in the agricultural sector was that reduced availability of labour for production. In many leading food producing countries, the challenge become acute when perishable food crops began to get damaged. In Ghana, the virus similarly led to restrictions in movements in and between epicenters. It was reported that, 77.4% of Ghanaians in a study conducted by the Ghana Statistical Service were negatively affected by the increased prices in food sold in the country. Without immediate and effective management as well as policy interventions from the Ghanaian government, it is highly possible for most farmers and agricultural businesses to completely collapse. This communication is to highlight some ongoing and disturbing effects of the pandemic to policy makers as well as individual and governmental strategies that are been put in place to curb adverse effects on food production. This will help enhance Ghanaians standards of living amidst economic challenges.

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Determinants of scale of farm operation in the eastern region of Ghana

Cited by 16 publications

References 34 publications

The impact of marketing modification on the performance of food processing SMEs in Ghana

The impact of marketing modification on the performance of food processing SMEs in Ghana

Market Concentration and Demand for Alcoholic Beverages in Major Motor Parks Within Ibadan Metropolis, Oyo State, Nigeria

COVID-19, Agriculture and Food Security in Ghana; The Way Forward

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