Determinants of store patronage: The roles of political ideology, consumer and market characteristics

Autonomy and control: How political ideology shapes the use of artificial intelligence

“…Our research parallels with findings of prior work and shows that people with different political views possess differential value prioritizations and, hence, experience and respond to events differently (Jost et al, 2004). Yet, contrary to most extant inquiries, we demonstrate that, instead of conservatives manifesting different preferences, their liberal counterparts respond to Grab‐and‐Go checkouts more favorably, and indicate greater future patronage intent thereof (Madani et al, 2021). In addition, the findings herein hint at the possibility that it might be more beneficial to implement the AI uptake for businesses with a broader liberal (vs. conservative) consumer base (Sibai et al, 2021).…”

“…In the consumption realm, Farmer et al (2021) found that in comparison with conservatives, liberal consumers are more likely to manifest a higher preference for hedonic (vs. utilitarian) products. In a related inquiry, by analyzing panel and the U.S. Census data, Madani et al (2021) found that liberals are more willing to shop at specialty and nonconventional drug and health stores, whereas their conservative counterparts patronize warehouse club stores more. Our research therefore represents an attempt to join the emerging research stream and endeavors to uncover diverse psychological characteristics for liberals and conservatives, and more intriguingly, different behavioral manifestations.…”

Impression Marketing as a Tool for Building Emotional Connections in the Public Administration Sphere

“…Political advertising, which is designed for human emotions, concentrates on the dynamic nature of slogans that help identify a person with a political entity. In particular, admiration / increased impulsiveness, interest / curiosity and an attractive story which is created with help of storytelling technology, feelings of happiness, use of negative emotions, hope for the best (election of the person voted for, awareness of pride leader), the state of urgency (proposal in time) -surprise / admiration, a sense of belonging to something / someone (increased motivation), guilt, awareness of importance / significance / value for others are all this affects the use of various technologies in emotional marketing (Madani et al, 2021).…”

“…Impression marketing has developed gradually at the intersection of relationship marketing, event marketing (event marketing) and show marketing (entertainment marketing). At the same time, impression marketing requires a balanced, thoughtful and emotional approach from professionals, and the main tool of a marketer is an emotional analysis and the ability to think and feel the consumer (Barkov et al, 2020;El Issawi, 2021;Madani et al, 2021).…”

Sophia Sophia tell me more, which is the most risk-free plan of all? AI anthropomorphism and risk aversion in financial decision-making

“…As such, when targeting politically liberal consumers in marketing financial products and services, mangers should employ (non-) human-like AI to heighten (reduce) consumers' risk aversion tendency for the conservative counterparts, AI anthropomorphization plays a less critical role. To segment and target consumers by their political ideology, marketers in the US for example, can utilize zip code as a proxy for the dominant state-level political ideology, alternatively, marketers can capitalize on social media profile and posts to determine their ideological beliefs (Madani et al ., 2021).…”