This study examines the shortage of professional electricians in the Eastern Cape, South Africa, exploring the root causes, consequences, and potential solutions. Using an interpretivist paradigm and inductive approach, qualitative data from semi-structured interviews with local electricians were analysed through thematic analysis. Findings indicate that inadequate training opportunities and low industry awareness are major contributors to this shortage, leading to an increased presence of unqualified electricians. The analysis identified three primary themes: causes, including insufficient training and awareness; consequences, such as diminished industry standards and rising unqualified practitioners; and potential solutions centred on educational reform and expanded vocational programs. While this study is limited to the Eastern Cape, it provides valuable insights that may inform similar regions, offering actionable recommendations for industry stakeholders. By addressing these training and awareness gaps, stakeholders can help reduce the shortage, enhance workforce skills, and improve overall industry standards. The research underscores the critical need for educational initiatives and awareness campaigns to counteract skilled labour shortages, emphasising that targeted strategies could stimulate sustainable workforce development. These findings contribute to a broader understanding of labour market dynamics in the construction sector, with particular relevance for the sustainable growth of skilled trades.