“…A pplied behaviour analysts have successfully used a variety of interventions to increase the use of child safety seats (CSS; e.g., Geller, 1989;Lehman & Geller, 1990a;Sowers-Hoag, Thyer, & Bailey, 1987;Decina, Temple, & Dorer, 1994;Christophersen & Gyulay, 1981). However, data on demographic variables such as ethnicity and socioeconomic diversity are seldom reported, leading to the concern that the majority of interventions targeting CSS use may be biased towards mainstream American populations (see also Pieterse, Kok, & Verbeek, 1992;Stiles & Grieshop, 1999 for similar arguments). This is especially troubling, as crosscultural differences in the risk perception of a variety of health-related behaviours (e.g., Yee et al,1995), including both driving (Sivak, Soler & Tränkle, 1989) and beliefs associated with CSS use in particular (Stiles & Grieshop, 1999) have been reported.…”