Determinants of the Financial Contribution to the NHS: The Case of the COVID-19 Emergency in Italy

Castiglioni, Cinzia; Lozza, Edoardo

doi:10.3389/fpsyg.2020.584473

Cited by 4 publications

(3 citation statements)

References 39 publications

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“…Several studies have examined nonprofit marketing campaigns around the world to help the victims of COVID-19 (Castiglioni & Lozza, 2020;Usher, 2020), and a few have focused specifically on crowdfunding and fundraising efforts. For example, Bin-Nashwan and Al-Daihani (2020)…”

Section: Covid-19 and Nonprofit Marketingmentioning

confidence: 99%

“…Several studies have examined nonprofit marketing campaigns around the world to help the victims of COVID‐19 (Castiglioni & Lozza, 2020; Usher, 2020), and a few have focused specifically on crowdfunding and fundraising efforts. For example, Bin‐Nashwan and Al‐Daihani (2020) found that intentions of donors affected by COVID‐19 to make monetary contributions on social media platforms were influenced by external factors such as charities, internet technologies, and social media features, while internal factors such as religiosity significantly predicted attitudes and behavioral intentions to donate via social media.…”

Section: Introductionmentioning

confidence: 99%

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Augmented reality and nonprofit marketing during the COVID‐19 pandemic: AR factors that influence community participation and willingness to contribute to causes

Yoo

Drumwright

Piscarac

2023

Nonprofit Mgmnt & Ldrshp

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This study used augmented reality (AR) to test the effects of perceived social presence, perceived media richness, media empathy and social capital on intentions to participate in prosocial, community‐oriented behaviors in the context of the COVID‐19 pandemic, which appeared to be rife with fear. Specifically, a structural model was employed to assess the hypothesized relationships based on questionnaire data from 476 respondents, who were divided into high and low fear groups. The findings revealed that perceived media richness and social presence both had a significant influence on media empathy, which in turn affected users' perceptions of social capital. Social capital predicted users' community participation intentions, which included intentions to donate. The paths from perceived social presence and perceived media richness to social capital were not significant, and media empathy did not directly influence prosocial, community participation intentions. There were no significant differences between the high and low COVID‐19 fear groups. Overall, this study confirmed the importance of leveraging media richness and social presence to create media content designed to prompt users to identify with those who are negatively affected by the cause, so that media empathy will be boosted. Media empathy should be increased in a manner that leads users to feel connected to a larger community, so that perceptions of social capital will be boosted and will lead to prosocial, community participation activities and donations to the cause.

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Section: Covid-19 and Nonprofit Marketingmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Augmented reality and nonprofit marketing during the COVID‐19 pandemic: AR factors that influence community participation and willingness to contribute to causes

Yoo

Drumwright

Piscarac

2023

Nonprofit Mgmnt & Ldrshp

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“…During the Covid‐19 emergency Italians' confidence in the government and the health system grew (Scavo, 2020 ). Altruistic behaviors have also increased; indeed, donations to the health system increased by about 30% compared to previous years: more than 10 million Italians declared they had given money at the beginning of the pandemic emergency and many others declared their intention to do it soon (Castiglioni & Lozza, 2020 ).…”

Section: Introductionmentioning

confidence: 99%

Attitudes towards lockdown, trust in institutions, and civic engagement: A study on Sicilians during the coronavirus lockdown

Marco

Hichy

Sciacca

2021

Journal of Public Affairs

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Italy was the first European country to be affected by the Covid‐19. To limit the contagion, an emergency protocol was triggered on March 10, 2020, which imposed a lockdown for 69 days. Many Italians considered the restrictions imposed by the government excessive and unnecessary. We hypothesized that agreement with government restrictions and compliance with imposed rules was positively correlated with trust in institutions, civic engagement, and the sense of community. To this end, during the lockdown period, we administered an online questionnaire to 189 Sicilians. The results showed that trust in institutional organizations and the attitude component of civic engagement facilitate the approval of limitations imposed during the lockdown period and the acceptance of future restrictions. Unexpectedly, the behavioral component of civic engagement leads to the rejection of restrictions and behaviors that could contain a further spread of the virus. Indeed, participants who declared that they were engaged in beneficial actions for their community disapproved of the measures already adopted and were unwilling to adopt future behaviors to limit the spread of the virus.

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Willingness to Financially Support the Healthcare System: Evidence from Two Experimental Studies during COVID-19 in Italy

Castiglioni

Sesini

Graffigna

et al. 2022

International Journal of Public Administration

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Determinants of the Financial Contribution to the NHS: The Case of the COVID-19 Emergency in Italy

Cited by 4 publications

References 39 publications

Augmented reality and nonprofit marketing during the COVID‐19 pandemic: AR factors that influence community participation and willingness to contribute to causes

Augmented reality and nonprofit marketing during the COVID‐19 pandemic: AR factors that influence community participation and willingness to contribute to causes

Attitudes towards lockdown, trust in institutions, and civic engagement: A study on Sicilians during the coronavirus lockdown

Willingness to Financially Support the Healthcare System: Evidence from Two Experimental Studies during COVID-19 in Italy

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