2020
DOI: 10.24940/theijbm/2020/v8/i9/bm2009-004
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Determinants of the Implementation of Healthcare Projects in Kenya: A Case of Coast General Hospital, Mombasa County, Kenya

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“…Scholars note that all healthcare providers and programs in our country have overwhelming emphasis on quantitative aspects of service delivered (Toyya & Kisimbii, 2020;Mboro, 2020;Nyaga 2018), which means that, in a quest to meet targets, we neglect the concept of quality of care measured from the clients' point of view, which is also a right of the clients (Manyeti, 2018). Further stated that, the quality of care and the level of patient satisfaction are emerging as the core of many marketing strategies in health services to achieve a distinctive competency in ever-more competitive markets.…”
Section: During a Virtual Awards Ceremony Mombasamentioning
confidence: 99%
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“…Scholars note that all healthcare providers and programs in our country have overwhelming emphasis on quantitative aspects of service delivered (Toyya & Kisimbii, 2020;Mboro, 2020;Nyaga 2018), which means that, in a quest to meet targets, we neglect the concept of quality of care measured from the clients' point of view, which is also a right of the clients (Manyeti, 2018). Further stated that, the quality of care and the level of patient satisfaction are emerging as the core of many marketing strategies in health services to achieve a distinctive competency in ever-more competitive markets.…”
Section: During a Virtual Awards Ceremony Mombasamentioning
confidence: 99%
“…Unfortunately, most recent studies aligned to the marketing sector on the subject of outpatient service quality and patient satisfaction in the Kenyan context have focused on determinants of client satisfaction with outpatient healthcare services (Mwangi, 2015), assessment of patient satisfaction levels in a county referral hospital (Miranda A. O., 2017), relationship between service quality and operational performance of public hospitals in Mombasa (Munene, 2016), service quality practices in public hospitals . Other studies conducted on Coast General Hospital focused on determinants of the implementation of healthcare projects, use of routine health information for decision making among health workers, influence of performance management systems on the performance of public health institutions (Toyya & Kisimbii, 2020;Mboro, 2020;Nyaga 2018). Another study conducted on effects of service quality dimensions on customer satisfaction in real estate industry firms in Mombasa recommended for further study on public sector facilities in Kenya (Mutuku & Sanita, 2019).…”
Section: During a Virtual Awards Ceremony Mombasamentioning
confidence: 99%