Determinants of the Public Health Promotion Behavior: Evidence from Repurchasing Health Foods for Improving Gastrointestinal Tract Functions

Lee, Ku-Yuan; Wei, Chien-Yu; Wu, Minhua; Hsieh, Chi-Ming

doi:10.3390/ijerph17207604

Cited by 4 publications

(7 citation statements)

References 16 publications

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“…Rezai, Teng, Shamsudin, Mohamed, and Stanton (2017) noted that consumers tend to have high intentions to purchase natural functional foods if they believe they could improve their health conditions. Similarly, the positively significant effect of perceived benefits (PB) on the PI of functional foods is also remarked in the literature (Natarajan et al, 2022;Lee, Wei, Wu, & Hsieh, 2020). In agreement with the literature, HC and PB are projected to significantly determine functional foods' PI.…”

Section: Introductionsupporting

confidence: 79%

“…For example, in this study, the functional foods buyers will likely purchase functional foods if they perceive that it is easy to get them without additional effort and costs. Empirical studies have supported this supposition, whereas PBC's positive effect on PI is well documented in the literature (Lee et al, 2020;Liu et al, 2021;Prakash et al, 2023). For instance, Sumaedi and Sumardjo (2021) revealed that PBC positively impacted traditional functional foods in Indonesia.…”

Section: Pbc On Pimentioning

confidence: 96%

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Do Health Consciousness and Perceived Benefits Play a Role in Motivating Buyers to Purchase Functional Foods?

2023

BJSSH

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Functional foods gained more attention with their benefits in the post-pandemic era, and this has caused the demand for functional foods to increase dramatically in the post-pandemic era. Empirically, the factors determining consumers to purchase functional foods are widely investigated. However, inconsistent findings regarding their effect on purchase intention remain in the literature. Besides, studies considering health consciousness and the perceived benefits of purchasing functional foods in a single study are rare. Therefore, further study was required to re-examine these factors' effect on the functional foods eater's purchase intention. Through purposive sampling, 167 functional food buyers in Malaysia participated in this study, and their responses were further analysed using the partial least squared-structural equation modelling (PLS-SEM). The result revealed that only three factors (attitudes, subjective norms, and health consciousness) significantly affected functional food purchase intention, while perceived behavioural control and perceived benefits had an insignificant effect. The importance-performance map analysis (IPMA) result further showed that the effort and resources should be concentrated on the subjective norms due to unsatisfactory performance. The theoretical and practical implications of the study are further discussed in this study, and it's expected to be beneficial for the stakeholders to cultivate the purchase intention of functional foods. For instance, stakeholders such as government agencies and businesses must maintain their existing attitudes and health consciousness efforts as the current performance for both constructs is satisfactory. However, more improvement efforts and resources should be concentrated on subjective norms. It is one of the most influential constructs in determining the buyers' purchase intention on functional foods, but its performance is unsatisfactory.

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Section: Introductionsupporting

confidence: 79%

Section: Pbc On Pimentioning

confidence: 96%

Do Health Consciousness and Perceived Benefits Play a Role in Motivating Buyers to Purchase Functional Foods?

2023

BJSSH

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“…The concept of perceived barriers pertains herein to the various hindrances or difficulties that individuals attribute to the process of adopting a vegan diet (Younas et al, 2023). In a study, Lee et al (2020) postulate that barriers play a crucial role in predicting individuals' intentions and beliefs associated with a particular behavior. Perceived barriers concerning the adoption of a vegan diet encompass a range of factors that individuals may perceive for adopting a vegan diet.…”

Section: Literature Reviewmentioning

confidence: 99%

Factors shaping the adoption of sustainable vegan diets

Shah,

Thanki Joshi

2024

Int J Consumer Studies

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The quality and choices of food contribute significantly to human well‐being and support the development of healthy communities worldwide. Despite being the world's largest vegetarian nation, India predominantly follows lacto‐vegetarianism, allowing dairy consumption and creating a distinct dietary landscape shaped by influences from religious, social, and cultural beliefs. This complexity, where dairy and cultural‐religious factors play pivotal roles, makes India a compelling and unique case for understanding the intricacies of adopting vegan dietary preferences. In the present study, an integrated model derived from the health belief model (HBM), the value attitude behavior (VAB) model, and social stigma was adopted as the theoretical framework. The study analyses the interactive effect of perceived benefits, barriers, environmental beliefs, health beliefs, and anti‐speciesism values, with the novel inclusion of social stigma as an independent variable affecting attitudes and intentions toward adopting a vegan diet. To achieve its objective, the study employed a quantitative methodology, recording consumers' responses through a structured questionnaire. The analysis encompassed 504 valid responses from Indian consumers from diverse backgrounds and varied locations. The result unveiled several noteworthy and unique trends. It was found that perceived benefits had a positive impact, while perceived barriers had a negative impact on the health beliefs associated with a vegan diet. Environmental beliefs, health beliefs, and anti‐speciesism values exhibited a positive influence on individuals' attitudes toward adopting a vegan diet. Conversely, social stigma had a negative impact on attitudes toward a vegan diet. Attitude emerged as a pivotal mediator, connecting the social stigma to the vegan diet adoption behavior. The findings of the study offer valuable insights for policymakers, manufacturers, and marketers seeking to encourage the adoption of vegan diets in countries with predominantly vegetarian populations. Additionally, the study puts forth actionable strategies, outlined as implications to promote the widespread adoption of the vegan diet.

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“…Many scholars have used perceived susceptibility and perceived severity in health belief models to measure the perceived risk of diseases. It has been found that consumers’ perceived susceptibility and perceived severity of common health problems can significantly stimulate their intentions to purchase healthy foods [ 48 , 49 ]. Moreover, two health beliefs based on perceived susceptibility and perceived severity of diseases can significantly and positively influence users’ disease-related preventive behaviors [ 50 , 51 ].…”

Section: Theoretical Background and Research Hypothesismentioning

confidence: 99%

Factors Influencing the Purchase Intention for Online Health Popular Science Information Based on the Health Belief Model

Liu,

Wang

2023

Behavioral Sciences

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There is a growing demand for health popular science information from the public. Online paid health popular science information provides a new channel for the public to obtain health popular science information and can meet users’ demands for high-quality health popular science information. In order to improve the popularity of online paid health popular science information, it is urgent to investigate the factors influencing users’ intention to pay for online health popular science information. Paid online health popular science information can provide users with higher-quality health knowledge, while monetary compensation can incentivize publishers to create and promote the sustainability of social media platforms. Therefore, paid online health popular science information is important for readers, creators, and platforms. Therefore, this study investigates the factors influencing users’ intentions to purchase online health popular science information based on the health belief model (HBM). Our research data were obtained by a questionnaire and empirically analyzed by SmartPLS structural equation modeling. The results of this study indicate that the greater the perceived susceptibility, severity, and irreplaceability of health problems, the greater the intention of users to purchase health information when they read the summary portion of paid online health popular science information. And the higher the perceived risk and the more unreasonable the price of the online health popular science information, the lower the intention to purchase. Moreover, both the perceived susceptibility and perceived severity significantly attenuated the negative impacts of perceived health popular science information risk and perceived price unreasonableness on users’ intentions to purchase online health popular science information. This study not only enriches and extends the application of the health belief model, but also has important positive implications for the development of online paid health popular science information.

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Determinants of the Public Health Promotion Behavior: Evidence from Repurchasing Health Foods for Improving Gastrointestinal Tract Functions

Cited by 4 publications

References 16 publications

Do Health Consciousness and Perceived Benefits Play a Role in Motivating Buyers to Purchase Functional Foods?

Do Health Consciousness and Perceived Benefits Play a Role in Motivating Buyers to Purchase Functional Foods?

Factors shaping the adoption of sustainable vegan diets

Factors Influencing the Purchase Intention for Online Health Popular Science Information Based on the Health Belief Model

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