Determinants of the Risk-Taking Attitude among Small Equity Investors

Abstract

This study explores the personality traits, perceived personal control, behavioral biases, culture, and socio-demographics in determining individual equity investor's risk assumption attitude. The study uses a survey approach to collect responses from small equity investors. A conceptual model is developed and hypotheses are tested through structure equation model (SEM). The result identifies personality traits, perceived personal control, behavioral biases, cultural factor and socio-demographic variables as strong determinants of small equity investor's risk assumption attitude.

Measurement of Investor Sentiment and Its Bi-Directional Contemporaneous and Lead–Lag Relationship with Returns: Evidence from Pakistan

“…Both the direct and indirect measures have been used extensively in empirical literature. For example, Lemmon and Portniaguina, Brown and Cliff, Zhang, Lux, and Ali et al [11,[18][19][20][21] used surveys to measure sentiment. Da et al [22] constructed an index named as Financial and Economic Attitudes Revealed by Search (FEARS) index by using daily internet search volume from millions of households as a measure of sentiment.…”

Enhancing purchasing stock intention in investor–brands interaction: the moderated mediation role of sector knowledge

“…The influence of attitude toward sector and sector reputation on purchasing stock intention Previous research has consistently supported the relationship between attitude and purchase intention in various contexts (Fishbein and Ajzen, 1975;Darmawan et al, 2019;Quoquab et al, 2017;Tran and Nguyen, 2022;Jaiswal and Kant, 2018). In the context of investment decisions, brand attitude has been found to affect the choice of one brand over another (Ali, 2011;Md Husin et al, 2022;Çal and Lambkin, 2017a, b). A favorable attitude toward a brand or company with perceived remarkable performance can influence investment intentions (Mathur et al, 2022).…”

توسيط الثقة المالية والاتجاه نحو المخاطر المالية والعائد المدرك في العلاقة بين المعرفة المالية ونية الاستثمار في سوق الأوراق المالية السعودي

“…‫ت‬ ‫ت‬ ‫ت‬ ‫ل‬ ‫تفت‬ ‫ت‬ ‫ت‬ ‫يح‬ ‫تادم‬ ‫ت‬ ‫ت‬ ‫صي‬ ‫ت‬ ‫ت‬ ‫ت‬ ‫ل‬ ‫ذ‬ ‫تا‬ ‫ت‬ ‫ت‬ ‫دع‬ ‫تة‬ ‫ت‬ ‫ت‬ ‫اطالي‬ ‫تة‬ ‫ت‬ ‫ت‬ ‫اطعش‬ ‫تج‬ ‫ت‬ ‫ت‬ ‫م‬ ‫تا‬ ‫ت‬ ‫ت‬ ‫كب‬ ‫تة‬ ‫ت‬ ‫ت‬ ‫ملذسج‬ ‫شيج‬ ‫تين‬ ‫ت‬ ‫ت‬ ‫اطع‬ ‫تع‬ ‫ت‬ ‫ت‬ ‫ت‬ ‫ا‬ ‫ث‬ ‫تذ‬ ‫ت‬ ‫ت‬ ‫ك‬ ‫تاملحة‬ ‫ت‬ ‫ت‬ ‫الع‬ ‫تاة‬ ‫ت‬ ‫ت‬ ‫اظ‬ ‫الذس‬ ‫تاسة‬ ‫ت‬ ‫ت‬ ‫ؼ‬ ‫تذ‬ ‫ت‬ ‫ت‬ ‫مل‬ ‫اطالية‬ ‫اظوام‬ ‫اطسظعاة‬ ‫الؽشماة‬ ( Hansen, 2012( Hansen, , 2017 ‫تو‬ ‫ملد‬ ‫ت‬ ‫تذ‬ ‫ل‬ ‫تال‬ ‫كيج‬ ‫تا‬ ‫ااج‬ ‫تويج‬ ‫ا‬ ‫ل‬ ‫كزل‬ ‫ذ‬ ‫يعا‬ ‫تة‬ ‫اطالي‬ ‫ش‬ ‫تا‬ ‫املً‬ ‫ل‬ ‫اد‬ (Grable & Rabbani, 2023;Nguyen, Gallery & Newton, 2016) ‫تاتت‬ ‫اوملع‬ ‫تج‬ ‫م‬ ‫تذ‬ ‫يضي‬ ‫تا‬ ‫ك‬ ‫تة‬ ‫اطالي‬ ‫ام‬ ‫س‬ ‫ا‬ ‫توم‬ ‫ظ‬ ‫ل‬ ‫اس‬ ‫وظين‬ ‫مذ‬ ‫كبا‬ ‫ذ‬ ‫ا‬ ‫لتدحيق‬ (Clark, Lusardi & Mitchell, 2017) ‫تاتت‬ ‫ملي‬ ‫تضص‬ ‫دع‬ ‫ت‬ ‫ي‬ ‫تج‬ ‫م‬ ‫اطالية‬ ‫ام‬ ‫س‬ ‫ا‬ ‫ظوم‬ ‫ل‬ ‫اس‬ ‫وظين‬ ‫ملدو‬ (Adil et al, 2023;Sivaramakrishnan, Srivastava & Rastogi, 2017) (Adil et al, 2023;Akhtar & Das, 2019;Kumari, Senani & Ajward, 2022;Sivaramakrishnan et al, 2017 (Ali, 2011;Alqatawni, 2016;Hansen, 2012;Hysmith, 2017;Kumari et al, 2022;Metzger & Fehr, 2018;Sivaramakrishnan et al, 2017…”