Determinants of voting avoidance On mobile social media: evidence from WeChat in China

Abstract

Purpose The purpose of this study is to use role expectation theory to identify potential determinants of user voting avoidance on mobile social media. Design/methodology/approach Data were collected through a survey of 602 WeChat users, and the proposed model was analysed using structural equation modelling. Findings Results indicate that user voting avoidance was positively influenced by unfair competition, perceived inauthenticity, perceived information insecurity, over-consumption of renqing (a unique Chinese human relation) and organisation placement in the context of mobile social media. Originality/value This study illustrates mobile user voting avoidance from the perspective of role expectation theory and clarifies the importance of avoidance in current voting research.

Avoiding the ask on social media: investigating how process-related factors influence SNS donation avoidance

“…Andreoni et al , 2017; DellaVigna et al , 2012; Gärtner and Sandberg, 2017; Hibbert et al , 2007; Pentecost et al , 2017; Small and Verrochi, 2009; Van Diepen et al , 2009) have investigated “avoiding the ask” in conventional donation contexts through the lens of self-regulation toward the emotive or social influences of various donation requests. It is noteworthy that “avoiding the ask” also happens when donations are solicited online (Adena and Huck, 2019; Damgaard and Gravert, 2018; Zhang et al , 2020). Indeed, donation avoidance has become a prominent problem for SNS donations.…”

“…Indeed, donation avoidance has become a prominent problem for SNS donations. SNS donation avoidance, meaning a reduction of one's exposure to donation requests via SNS, will block his/her processing of donation-related information and in turn lead to an outcome of donating nothing (Zhang et al , 2020). Moreover, avoidance will cut the broadcasting route through one's social media for donation requests, thereby limiting the efficiency of SNS donations and increasing the cost for charities and individuals to reach potential donors.…”